The Estetica Hellas magazine’s Hair Awards 2017, which took place in the Zappeio Hall for the second consecutive year and were presented by Takis Zacharatos, were attended by glamorous and distinguished guests.
Frini Latou, Estetica Hellas’ Publication Director, welcomed the guests to a great night of hairdressing art, a night which yet again promoted the hairdressers’ best products and services; while Vangelis Papalios, Publisher of Estetica Hellas stated that “these hair awards are the culmination of Estetica Hellas’ 15-year presence in the Greek market”.
The main distinctions and awards include:
Partner of the Year: Wella
Training of the Year: Wella
Campaign of the Year: MythicOil/Foureira – L΄Oréal Professionnel
Professional Tool of the Year: Steampod – L΄Oréal Professionnel
Innovation of the Year: SmartBond – L΄Oréal Professionnel
Best School of the Year: Vang
Extension Brand of the Year: High Life Hair Extensions
Oil: Μythic Oil – L΄Oréal Professionnel
Sun protection Products (Soleil): Kérastase
Μen’s Hair Care & Styling: Tea Τree Special Shampoo, Tea Tree Shaping Cream – Paul Mitchell
Creative styling:Tecni.Art Wild Stylers – L’Oréal Professionnel
Styling (Product) foam, hair spray, gel: Sculpting Foam – Paul Mitchell
Styling (Series) foam, hair spray, gel: EIMI – Wella Professionals
Dilution and Thickening Treatments: Nioxin – Wella Professionals
Special Hair Care treatments: Pro Fiber – L’Oréal Professionnel
Hair Care (shampoo, conditioner, masks): Absolut Repair Lipidium Mask – L’Oréal Professionnel
Lightening products: Blondor (Wella),
Permanent Oxidative Dye: Koleston Perfect – Wella
Semi-Permanent Tone-on-Tone: ColorTouch – Wella
New award category
The Best Hair Collection awards where given for the first time this year. Christos Michailidis and the Loveisinthehair team won the gold medal, GINO Hairandmore received the silver medal, while Myronas from Miro & Miro received the bronze medal. In addition, Honorary Awards were given to Giorgos Bouras from Gino Hair Salons (in recognition of his contribution to hairdressing art), to Zinovia Vassiliadou – Tsardoulia from Mod’s Hair, for her dedication to beautiful hair, and to Nikos Kourtis of the Greek Hairdressers’ Association, in recognition of his contribution to the art of hairdressing.
The event was also attended by Roberto Pissimiglia, Publisher and Director of EsteticaItalia and legend John Paul DeJoria, co-founder and CEO of Paul Mitchell and Patron Spirits, who was awarded the “Protagonist of the International Economy” Excellence Award
The closing of the event was quite spectacular as models from nine hairdressing groups walked on stage, each presenting a different hair style, as they have been depicted over the Estetica magazine’s 70-year history.
L΄OréalProfessionnel and WellaProfessionals were the gold sponsors for the evening, while Paul Mitchell was the major sponsor. Vang, Farcom, Κyana and Imel Professional also sponsored the event. HighLife was the sponsor for the “Βest ΗairCollection” category, Panasonic was the supporting company and CommoInteriors was the supporter for the backstage equipment. Lastly, PressiousArvanitidis was the printing sponsor and the Amuse was the “EventSponsor”. It should be noted that the awards were conducted under the auspices of the Athens Chamber of Small and Medium Sized Industries, PSVAK and KEKE.
KPMG was the event’s auditing body for a second consecutive year