ΣΕΕ DIGITAL MARKETING COMMUNICATIONS

14 Σ Ε Ε D IGITAL M ARKETING C OMMUNICATIONS Αυτό το λεξικό όρων δημιουργήθηκε με σκοπό να δώσει πιο κατανοητούς και φιλικούς προς το χρήστη ορισμούς των όρων που χρησιμο- ποιούνται πιο συχνά στο ψηφιακό marketing. Παρουσιάζεται στην αγγλική γλώσσα, διότι διαπιστώθηκε ότι η μετάφραση της ορολογίας στα ελληνικά σε πολλές περιπτώσεις δεν είναι εφικτή και συχνά καταλήγει να είναι δυσνόητη. Advergame: An electronic game to promote a product or brand by the brand / product owner. Advertising: The term advertising or ad- vertisement means any form of marketing communications carried by the media, usu- ally in return for payment or other valuable consideration. Blog: Generic name for any website featuring regular posts arranged chronologically, typi- cally inviting public comments from readers. Blog postings are generally short and infor- mal and blog software is generally free and very easy for individual users, making it a popular tool for online diaries as well as more professional publications. Corporate Reports: Corporate reports include corporate public affairs messages in press releases and other media statements, an- nual reports, statements on matters of public policy and the like. Digital Marketing Communications: The term “digital marketing communications” refers to marketing communications, using digital in- teractive media intended primarily to promote products or to influence consumer behavior. Digital outdoor: Digital out of home (DOOH) refers to dynamic media distributed across screen-based networks in out of home environments such as roadside billboards, transport systems, shopping malls and su- permarkets, airports bus-shelters and retail and leisure venues. Display Advertising: A form of online ad- vertising where an advertiser’s message is shown on a destination web page, generally set off in a box at the top or bottom or to one side of the content of the page. Editorial content: Editorial content includes any content that informs, educates or enter- tains, provided its primary purpose is not to advertise. In-game advertising (IGA): Refers to the use of computer and video games as a medium in which to deliver advertising. Interactive TV Services advertising: The remote control (interactive keypad) the viewer uses has a red button to press for Interactive TV, and related advertising. In many cases while watching an ad, a ‘press of the red but- ton’ will allow the viewer to connect directly to the marketer’s website. Like: Functionality shared by several social networks, including Facebook and LinkedIn, which allows internet users to recommend content/products/services or demonstrate agreement with commentary. This recom- mendation is shared with the social network, and also serves to move popular content up in the news feed and search rankings. ΠΡΟΣΑΡΤΗΜΑ (Λεξικό Όρων)