RETAILBOOK 2020

60 ΕΡΕΥΝΑ OI 20 KOΡΥΦΑΙΕΣ ΚΑΤΗΓΟΡΙΕΣ ΣΤΗΝ ΕΛΛΗΝΙΚΗ ΑΓΟΡΑ ΣΟΥΠΕΡΜΑΡΚΕΤ ΣΥΝΟΛΟ- ΣΟΥΠΕΡΜΑΡΚΕΤ ΚΑΤΑΣΤΗΜΑΤΑ 0-400 ΤΜ ΚΑΤΑΣΤΗΜΑΤΑ. 400-1000 τμ ΚΑΤΑΣΤΗΜΑΤΑ 1000-2500 τμ ΚΑΤΑΣΤΗΜΑΤΑ +2500 τμ YTD YA YTD YTD YA YTD YTD YA YTD YTD YA YTD YTD YA YTD 1 ΓΑΛΑ (ΨΥΓΕΙΟΥ, ΕΒΑΠΟΡΕ ΚΑΙ ΜΑΚΡΑΣ ΔΙΑΡΚΕΙΑΣ) 215.822.687 224.839.924 31.314.032,64 31.784.120,10 82.235.180,68 84.077.097,76 81.416.715,06 85.027.369,46 20.856.759,06 23.951.337,00 2 ΓΙΑΟΥΡΤΙ 180.599.803 184.245.605 24.964.135,69 24.722.572,52 67.330.842,87 67.315.527,85 69.007.635,42 70.580.952,11 19.297.189,32 21.626.552,47 3 ΤΥΠΟΠΟΙΗΜΕΝΟ ΤΥΡΙ 143.571.754 168.068.587 18.692.631,66 21.258.843,29 48.495.799,22 54.574.520,20 56.676.089,09 66.324.258,35 19.707.234,27 25.910.965,02 4 ΑΝΑΨΥΚΤΙΚΑ& ΣΟΔΕΣ 124.667.350 124.646.170 16.942.052,58 16.617.245,46 46.415.301,93 45.263.587,29 47.692.614,09 47.543.082,73 13.617.381,59 15.222.254,88 5 ΜΠΥΡΑ 98.680.813 102.482.487 12.853.894,51 13.138.867,69 36.503.038,05 37.162.156,45 38.881.993,11 39.994.954,15 10.441.886,89 12.186.508,78 6 ΑΠΟΡΡΥΠΑΝΤΙΚΑ ΠΛΥΝΤΗΡΙΟΥ 81.634.997 84.799.083 8.830.194,64 8.648.849,11 29.429.580,71 29.719.954,89 32.660.030,68 34.432.943,80 10.715.190,75 11.997.334,98 7 ΖΥΜΑΡΙΚΑ 68.027.962 78.605.552 7.994.534,10 8.754.994,97 24.496.122,55 27.518.498,16 27.300.666,60 31.774.832,47 8.236.638,45 10.557.226,69 8 ΧΥΜΟΙ 78.823.313 77.998.428 10.518.742,61 10.030.499,69 29.457.023,74 28.543.172,57 29.895.870,71 29.724.703,92 8.951.676,30 9.700.051,96 9 ΧΑΡΤΙ ΤΟΥΑΛΕΤΑΣ 68.851.940 71.898.448 8.759.904,38 8.770.357,22 25.038.341,74 25.328.547,95 26.891.577,27 28.407.448,74 8.162.116,34 9.392.093,91 10 ΔΗΜΗΤΡΙΑΚΑ 68.591.409 71.583.013 7.811.232,04 7.716.804,24 24.493.020,23 24.853.064,86 27.733.964,36 29.154.319,22 8.553.192,43 9.858.825,07 11 ΨΩΜΙ ΣΥΣΚΕΥΑΣΜΕΝΟ 69.033.760 69.116.381 9.490.478,64 9.242.246,84 26.245.037,00 25.856.040,58 26.160.538,65 26.133.789,54 7.137.705,70 7.884.303,68 12 ΜΠΑΡΕΣ ΣΟΚΟΛΑΤΑΣ 58.976.742 66.679.599 8.063.168,87 8.465.574,59 22.602.811,39 24.623.416,23 22.347.129,05 25.940.591,08 5.963.632,33 7.650.016,67 13 ΜΠΙΣΚΟΤΑ 61.629.532 63.056.924 8.165.649,67 7.948.689,57 23.446.883,71 23.498.820,02 23.597.556,04 24.348.549,09 6.419.442,75 7.260.865,40 14 ΣΤΙΓΜΙΑΙΟΣ ΚΑΦΕΣ 60.512.657 61.468.777 8.263.677,27 8.128.270,14 23.192.904,03 22.918.777,99 23.003.797,73 23.475.184,07 6.052.277,51 6.946.544,42 15 ΚΡΑΣΙ 54.203.980 60.510.009 6.557.767,75 6.956.287,95 18.490.102,15 19.439.468,45 22.127.498,37 24.967.193,57 7.028.612,00 9.147.059,31 16 ΕΠΙΤΡΑΠΕΖΙΟ & ΑΝΘΡΑΚΟΥΧΟ ΝΕΡΟ 57.631.349 59.478.205 7.627.705,60 7.527.624,53 20.760.192,33 20.539.160,57 22.276.141,95 23.307.396,08 6.967.308,86 8.104.023,45 17 ΤΥΠΟΠΟΙΗΜΕΝΑ ΑΛΛΑΝΤΙΚΑ 47.390.775 56.238.146 6.408.142,34 7.286.417,49 16.718.043,52 19.022.199,06 18.125.962,55 21.669.374,99 6.138.626,94 8.260.154,71 18 ΑΥΓΑ 50.179.038 55.846.131 6.823.912,38 7.452.766,33 18.253.443,72 19.962.793,79 19.469.590,59 21.423.043,55 5.632.090,99 7.007.527,83 19 ΚΑΤΕΨΥΓΜΕΝΕΣ ΠΙΤΕΣ 46.473.325 55.774.531 5.580.610,10 6.421.644,37 17.219.665,91 19.976.486,15 17.947.984,49 21.706.094,75 5.725.064,14 7.670.305,55 20 ΕΛΛΗΝΙΚΟΣ ΚΑΦΕΣ 52.492.361 52.507.324 7.324.197,26 7.165.702,59 20.699.322,23 20.303.152,13 19.721.648,48 19.708.437,08 4.747.193,10 5.330.031,99 Πηγή: IRI Value Sales YTD: Week Ending 27/09/2020 ΤΑ ΚΟΡΥΦΑΙΑ BRANDS TOY ΤΟΠ 5 ΠΑΣΤΕΡΙΩΜΕΝΟ ΓΑΛΑ ΓΙΑΟΥΡΤΙ ΣΥΣΚΕΥΑΣΜΕΝΟ ΤΥΡΙ ΑΝΑΨΥΚΤΙΚΑ & ΣΟΔΑ ΜΠΥΡΕΣ DELTA_FRESKO DELTA ADVANCE DODONE COCA COLA ALFA MMMMILK* DODONE_CLASSIC EPIROS FANTA AMSTEL NOYNOY EVAPORATED FAGE TOTAL KALAVRITON LUX FIX NOYNOY_FAMILY KRI_KRI_STRAGGISTO KARALIS PEPSI HEINEKEN OLYMPOS_EPILEGMENO OLYMPOS_STRAGGISTO NOYNOY VIKOS MYTHOS Total Greece S.Markets Value Sales Tα brands αναφέρονται σε αλφαβητική σειρά