In relation to product innovation, the greatest and most important award worldwide is that of “Voted Product of the Year”. It began in France in 1987 and is now organised in more than 40 countries around the world with the same purpose: to guide consumers to the newer products in their market and reward manufacturers for investing in innovation. The distinctions are made by consumers via a large consumer survey which is conducted on a representative public in Greece that consists of 2,600 individuals.

DIRECTION BUSINESS NETWORK assumes the representation of the institution in Greece demonstrating the faith and trust that it has in the Greek Retail Trade. Our objective is to promote and reward Greek and international brands for their efforts in manufacturing innovative products for Greek consumers.