Since 2016, ESTETICA HELLAS magazine, the Greek version of the top international hairdressing title which has been circulating for more than 70 years, organises the only institution in the Greek market that awards the best products and the top players in the field of professional hair beauty as highlighted and awarded by the hairdressing world itself. The institution is organised by the Direction Business Network’s Estetica Hellas magazine under the auspices of the Athens Chamber of Small and Medium Sized Industries, the Greek Hairdressers’ Association (KEKE) and the Panhellenic Association of Industries and Representatives of Fragrances and Cosmetics (PSVAK), while the voting process is audited by KPMG.

For a 4th consecutive year, the event was held at the Athens Concert Hall on 24 June 2019.