Passion for success plays the leading role in the new Business News Magazine

Antony Barounas, Rick Pitino, and Raja Rajamannar speak in the new 10th edition of the business magazine for business leaders.

Internationally renowned leading personalities bear witness to the significance of passion as a necessary element for success in the new 10th edition of Direction Business Network’s business magazine, Business News Magazine.

This time, the cover features Antony Barounas, Vice President & General Manager, Europe and Global Accounts of Lenovo, who stresses that “you must set goals and show passion, whichever career path you may decide to follow.” On the same wavelength, the emblematic Hall of Famer basketball coach, Rick Pitino, who honours our country’s courts with his presence on the bench of Panathinaikos, explains in his interview that the recipe for success is what he himself refers to as PHD: Passion, Hunger, Drive.

In addition, Raja Rajamannar, President of the World Federation of Advertisers, CMO of Mastercard, and recipient of the 2018 Global Marketer of the Year award, in an exclusive interview he granted to the magazine during his recent trip to Greece, speaks of the new role of marketing and the new challenges for brands and advertisers, while London Business School Professor Michael G. Jacobides analyses new strategic challenges that are emerging for business on a global level. Furthermore, Dr. Nikolaos Dimitriadis, CEO of Neuromarketing Trizma Neuro, explains how neurosciences and neuromarketing can benefit businesses as well as the leaders themselves, while the President of L’Oréal Professional Products Division, Nathalie Roos, presents the secret of the multinational giant’s success.

Moreover, within the pages of the magazine’s new edition, the very interesting findings are presented of the fifth KPMG CEO Outlook study, with a special focus on Greek data, as well as the characteristic comments made in this regard by Nikos Vousineas, Chairman and CEO of KPMG in Greece. Finally, among other things, the new edition features topics on the environment, on the world’s highest paid athletes, on how institutional bodies received the measures that the State announced in the pre-election period as well as on the next generation’s leaders who already attract the attention of the international public opinion.

It should be reminded that Business News Magazine is sent to 5,000 senior executives and leaders of the 1,500 largest businesses in Greece and to those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentation of businesses, sectoral research, exclusive interviews with CEOs, opinions and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents a new undertaking by Direction Business Network, complementing its effort to support business in our country through the business portal, the annual edition “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.


For more information, please contact Direction Business Network, Ms. Panagiota Georgiadi, 210 7712400 (223)