For the 17th consecutive year, DIRECTION BUSINESS NETWORK and RETAILBUSINESS magazine are staging the RETAILBUSINESS AWARDS, first launched in 2002 and now the most important event of Greek retail sales and industry.
Along with the 17th RetailBusiness Awards begins the large celebration of Retail and Industry in Greece, which looks to the future. With a “futuristic” concept with regard to communication and always following the trends, needs, and developments in the market, the tradition is renewed with new categories and other innovations related to the competition portion of the event.
The period for making submissions has already begun,
and awarding of prizes to the Best in Retail Trade and Industry is scheduled
for February 2019.
Faithful to
their engagement
The RETAILBUSINESS AWARDS 2019, for yet another year,
keep their engagement and reward sound forces in Greek Retail Trade and
Industry which continue to demonstrate their potential. Those who continue to
invest, to create jobs, that reduce prices despite increasing charges. Those
who wage their daily battle for growth, within and outside Greece, driving the
industry forward and demonstrating all the more that Retail Trade continues to
be a powerful pillar of growth.
It is worth mentioning that the Awards Ceremony during
which the top awards for Retailer of the Year and Retail Manager are awarded
are honoured each year by the participation of Ministry leaders and more than
800 guests that include senior executives of Greece’s largest retail
enterprises and major industries.
The RETAIL BUSINESS AWARDS are held under the aegis of
the Ministry of Economy and Development in cooperation with the Hellenic Retail
Business Association (SELPE) and the Hellenic Confederation of Commerce and
Entrepreneurship (ESEE).
The Process
The process begins with the submission of nominations
per award category. The awards are given by the Evaluation Committee, upon the
approval of submission folders by the Organising Committee. The Evaluation
Committee is comprised of the market’s leading personalities, academics,
individuals from the research field and representatives from institutions of
the Greek business world, while KPMG will again this year be the auditing firm
that will oversee the entire procedure so as to ensure the credibility and
validity of the results.
The
categories
RETAILER OF THE YEAR
The event’s most significant award which showcases the
top retailer of the year. Selection criteria include its total position on the
market, its momentum for growth, the health of its financial results, its
relationship with and image towards the consumer, as well as the overall
progress in the Greek retail sector.
RETAIL MANAGER
The winner of this category is the most effective
manager in Greek Retail for 2018, who stood out this year, based on the
criteria of successful strategy and the decisions they made for the benefit of
their company.
RETAIL FRANCHISOR OF THE YEAR
Many retail chains invest in franchise systems, and
the related concepts are constantly improving and becoming more efficient. In
this category, the Retail Franchisor who has stood out during the current year
is awarded, criteria such as the size of their network, the growth they have
recorded over the current year, the power of branding, the geographical
coverage achieved and introduction of their brand on the market.
CSR RETAIL STRATEGY
Award for the best CSR practices. At a time when the
environment is ever-changing, and the concepts of Corporate Social
Responsibility seem to shift on almost a daily basis, we believe that the role
of companies in the industry is very important. The aim is to highlight, to
showcase, and to reward those “best practices” of every company in
the Retail sector that has already invested in a Corporate Social
Responsibility program and campaigns with specific activities and actions.
RETAIL CAMPAIGN
An advertising campaign on television, radio, in print
and on-line advertising. The industry’s best promotional campaign is awarded,
with a view to increasing the efficiency and the impressions made on the public
over the past year.
SOCIAL MEDIA RETAIL STRATEGY
As Social Media become more and more both a part of
consumers’ everyday lives as well as an invaluable tool for information,
promotion, and communication for Retailers, this category awards the industry’s
best campaign, taking into account the effects and the impressions left on the
public over the past year. Nominations may be submitted by Retailers for their
campaigns on social networks.
NEW CATEGORY OMNI RETAILER (complete Physical &
Digital presence)
Super Market
Electrical goods-Electronics3
Clothing and footwear
Restaurant services (Restaurants + Coffee stores +
Fast Food etc.)
Telecoms
Banks
GAS Stations
Dry Cleaners
Vapour Stores
The aim is to promote an integrated strategic approach
to company consumers-customers in their respective categories of chains in
which they do business, in order to provide an integrated experience and
satisfaction, both with regard to offline and online markets through Marketing,
Sales, and Customer Service actions.
Submission of applications should present, in a
comprehensive manner, the Omni Channel strategy and, in particular, the
practices for the customer experience & satisfaction throughout its whole
range, which is defined by: brick-and-mortar shops, e-commerce, web portals,
mobile applications, chat boxes applications, social media, call centers.
NEW CATEGORY (ONLINE) Ε-SUPER MARKET
This new category pertains solely to purely online
super markets without the existence of a brick-and-mortar shop.
The following parameters will be assessed and awarded:
innovation, breadth and depth of product categories, offers, ease of
navigation, ease of making a purchase, flexibility with regard to the time and
place of order delivery, reliability, and level of safety of purchases.
NEW CATEGORY LOYALTY REWARD CARDS/PROGRAMS
A new category with a view towards highlighting the
“smartest”, most effective in terms of increased sales, and most
popular cards of all Retailers.
RETAIL STORES
RETAIL STORE SUPER MARKET
The 3 best shops in the domestic organised food retail
market are awarded. Basic criteria for evaluation include the implementation of
innovative solutions for customer service, accessibility of the point of sale,
the level of services provided, the interior design for the consumer’s
“journey”.
RETAIL STORE ELECTRICAL EQUIPMENT AND ELECTRONICS
The 3 best shops are awarded. This distinction
pertains to the top shops with regard to service, performance and overall
image, in the extremely important field of electrical equipment/electronics for
the domestic market, which is dominated by “smart” technology and
innovative points of sale.
RETAIL STORE FOOD SERVICE INDUSTRY (RESTAURANT CHAINS
– COFFEE STORES – BAKERY – FAST FOOD)
The 3 best shops are awarded from each sub-category in
the food service industry, which remains a particularly important area of the
domestic retail market, with the main selection criteria being design,
functionality, location, level of service, and the importance of the point of
sale for the financial performance of the winning chain.
RETAIL STORE CLOTHING/SHOES
The 3 best shops in the particularly demanding field
of clothing and footwear are awarded, with the criteria for awarding being
design, location, level of supplying innovative and technologically advanced
services vis-a-vis customer service, and the importance of the point of sale
for the financial performance of the winning chain.
NEW CATEGORY RETAIL STORE TELECOMS
The 3 best shops with regard to customer experience
are awarded, with friendly innovative functional services that aim towards
rapid customer service and multiple provision-access to telephony products
(fixed and mobile) as well as entertainment services.
NEW CATEGORY BANK RETAIL STORE
The 3 best shops with regard to issues of technology
and digitalization, environmentally friendly, innovative, functional, and
easily accessible, that aim towards rapid customer service and multiple
provision-access to banking products and services.
NEW CATEGORY RETAIL STORE GAS STATIONS
The 3 best shops with regard to their functionality
and their accessibility, with innovations in customer service, a wide range of
additional services, environmentally friendly, and with a high level of
customer satisfaction.
NEW CATEGORY RETAIL STORE VAPOUR STORES
The 3 best shops are awarded that have the widest
range of products, level of service, interior design, level of customer
experience.
NEW CATEGORY RETAIL STORE DRY CLEANERS
The 3 best shops are awarded with the most comprehensive
level of service, both direct and complementary, delivery time, technological
equipment, ease of access, and customer service methods.
RETAIL MALL & PARK
Awards the one which is the most functional, easily
accessible, with a variety of shops of various types, environmentally friendly,
customer experience. An important criterion is their role in the development of
retail, in attracting investment for the creation of new shops and jobs, as
well as the promotion of good practices in the field of Real Estate.
THE EVALUATION COMMITTEE WILL SELECT THE WINNERS IN
EACH AWARD CATEGORY
SUPPLIERS OF THE YEAR AWARDS
The “SUPPLIERS OF THE YEAR” awards in the
categories FOOD & DRINK, NON-FOOD, TECHNOLOGY and APPLIANCES and
RADIO/TELEVISION EQUIPMENT are awarded through research processes in
collaboration with the Athens University of Economics and Business, Department
of Business Administration. Mr. Georgios G. Panigyrakis, Professor of
Marketing, is the Scientific Head. To carry out the investigation, a specially
designed questionnaire is sent to the Purchasing Managers of chain stores. The
questions pertain to the overall quality characteristics that govern to the
entire range of customer-supplier cooperation.
The new categories of awards pertain to the brands of
suppliers in the following markets:
Food & Drink, Non Food, Technology, Appliance –
Radio/Television Equipment.
NEW CATEGORY SUPPLIER’S CSR CAMPAIGN
The 3 best CSR practices are awarded as a recognition
of the importance of the role of companies, particularly during the economic
crisis that we are experiencing. The aim is to highlight and promote those
“best practices” of all suppliers that belong to Trade and Industry,
who have already invested in a Corporate Social Responsibility program and
campaigns with specific actions and activities.
NEW CATEGORY SUPPLIER’S BRAND CAMPAIGN
Awarding of supplier’s brand campaign on television,
radio, in print and on-line advertising, exclusively for the brand(s) they wish
to highlight. The 3 best advertising campaigns in the industry are awarded,
with a view towards increasing the efficiency and the impressions made on the
public over the last year.
NEW CATEGORY SUPPLIER’S BRAND SOCIAL MEDIA CAMPAIGN
As Social Media become more and more both a part of
consumers’ everyday lives as well as an invaluable tool for information,
promotion and communication for all brands, this category awards the 3 best
campaigns that pertain to brands, taking into account the effects and the
impressions left on the public over the past year. Nominations may be submitted
by suppliers for their brand campaigns on social networks.
NEW CATEGORY OF SUPPLIER’S BRAND BTL ACTIVITY
Awarding of the 3 best strategies and practices in BTL
actions, according to the criteria of effectiveness, creativity, ingenuity,
innovation, and art design. The importance of these actions is reflected
through an increase in sales and Brand awareness for the products promoted.
THE EVALUATION COMMITTEE WILL SELECT THE WINNERS IN EACH AWARD CATEGORY
