The IAB Hellas MiXX Awards 2018 raise the bar

The “Best in Show” award goes to The Avakon+. More than 300 officials were at the awards ceremony held at the “Bonboniera” summer cinema.

On Thursday, 12 July, the awards ceremony for MiXX Awards 2018 was carried out with great success at the “Bonboniera” Summer Cinema, with more than 300 members of the Greek digital market, held for yet another year by IAB Hellas, in collaboration with Direction Business Network under the auspices of the Ministry of Digital Policy, Telecommunications, and Media.

The MiXX Awards are a tradition with an international character that are a celebration and recognition of the year’s best videos in the Greek digital ecosystem, with the task of evaluation being undertaken again this year by an 11-member international jury which, as always, is composed of distinguished and experienced IAB network professionals.

This year’s winners

Avakon+ was awarded the prestigious “Best in Show” award this year (Who gets the Οscar), while the following companies received members’ awards and gold statuettes in individual categories:

Brand awareness and positioning: Members’ Award: The company Rascal for “Giannis Needs Milko” and gold to the company bwin.gr for “Who stole the cup”.

Direct response & Lead Generation: Members’ Award to the company MRM/McCann Athens for “Coca-Cola summer” and gold to Royal IHC/Digital Wise for “StartDredging.com.”

Best Brand / Product Launch: Members’ Award to Cosmote for “Cosmote Family” and to Tempo Omd for Coco.

Experimental and Innovative Campaign: Members’ Award and gold award to Giraffes in the kitchen for “Melissa on the road.”

Cross-Media Integration: Members’ Award to Piraeus Bank for “Winbank mobile app – 2 fools” and gold award again to Piraeus Bank for “Bancassurance Campaign #poupaeiokosmos.”

Social: A Members’ Award was shared by OPAP for “Athletes sing for Valentine’s Day” and Bwin.gr for “Who Stole The cup?”. Avakon+ received a gold award for “Who gets the Oscar?”.

PR Campaigns: Members’ Award to Cosmote for “Cosmote prepaid Mastercard” and gold to Βwin.gr for “Who Stole The cup?”.

Mobile Advertising: Members’ Award to Εurobank – iPROSPECT / iSOBAR for “Return of the Christmas Campaign”, and gold to Tempo Omd Hellas for Coco.

Search: Members’ Award: To Mindshare for “AIA e-parking service” and gold to Reprise – IPG MediaBrands for “Mediamarkt: For Media marktBlackfriday is the brightest time”.

Branded Content & Native Advertising: Members’ Award to Rascal for “Giannis needs Milko” and gold to Tempo Omd for “The Greek Wonder Woman”.

Effective Use of Data: Members’ Award to ΒGM OMD for “Natural Gas, Real time programmatic campaign” and gold to Generation Y for “Whatever the reason”.

Spiros Papageorgiou: The unique character of the ΜiΧΧ Awards

Announcing the commencement of the large ceremony of the Greek MiXX Awards, the president of IAB Hellas, Spyros Papageorgiou, referred to the importance of Greek digital advertising, while noting that “gradually, year by year, both the companies involved as well as the videos competing are increasing, raising the bar higher and higher. However, it is not this which makes the MiXX Αwards unique”, Spyros Papageorgiou added, while he listed certain critical elements which give the awards a unique and international character: Their regulations, the members of the International Committee that judge the films from an outward-looking perspective and, of course, the brand name of the awards themselves. At the same time, the members’ award operates in two ways: First, it provides the opportunity for all members of IAB Hellas to vote and pick the best films in their opinion but, at the same time, it stresses the event’s absolute transparency, as all films are available to each member for assessment.

“Lastly, in contrast to other approaches, we in no way link the number of submissions on the part of any company with its chances of success”, Spyros Papageorgiou emphatically noted while explaining: “This means that it is possible for a company with a single submission to be awarded the highest distinction. Something which may well deduct points from the commercialism of the awards but, nonetheless, we are certain that it adds to their institutional establishment and validity. All the foregoing add to the unique character of the ΜiΧΧ Awards”, the president of IAB Hellas added, subsequently thanking everyone who competed by submitting one or more films in this year’s awards, the members of the international 11-member committee for the time and effort they devoted to assess the films, the members who voted for the members’ award, the event’s major sponsor, Cosmote, as well as all sponsors and supporters. Spyros Papageorgiou specifically thanked all the members of the organisation’s administrative committee for their energy and ideas, as well as the organisation’s Vice President, G. Kapodistrias, who was overall responsible for the event this year as well. He also thanked Direction for “the seamless collaboration and, of course, everyone who attended the large celebration”.

Finally, the president of IAB Hellas referred to this year’s award which Evgenia Manolioudaki was in charge of, artist, art editor, co-owner of M art (a company active over the last 20 years in art, highlighting it as a means of communication) who assisted with a unique film designed solely for the Greek MiXX Awards.

Then, Marie Claire Buffet, Business Program Manager of IAB Europe, took the floor, speaking of the importance of the Greek IAB Ηellas MiXX Awards 2018.

Sponsors

In addition to Cosmote, which was the major sponsor of this year’s event, organisation of the event was supported by the following sponsors as well: ADWEB, steficon, Liquid Media, Mythos, DigitalWise and Polichromo.