The Awards Ceremony will top off MiXX Awards 2018, an international event which will take place today, Thursday, 12 July, at the Bonboniera Cinema in Kifisia, for the second consecutive year, organised by IAB Hellas in collaboration with Direction Business Network.
The MiXX Awards are a celebration and recognition of the year’s best videos in the Greek digital ecosystem, with the task of evaluation being undertaken, again this year, by an 11-member international jury which, as always, is composed of distinguished and experienced IAB network professionals The Greek market’s most significant digital marketing videos have been evaluated on the basis of international standards of creativity and effectiveness and, based on the Committee’s scoring, Gold, Silver and Bronze awards will be awarded for the event’s various categories, as well as the Best in Show Award, the highest distinction, which will go to the submission to receive the highest score from among all submissions in every category.
In more detail, the award categories include the following: 1. Brand awareness & Positioning 2. Direct Response & Lead Generation 3. Best Brand / Product Launch 4. Experimental & Innovative Campaign 5. Cross-Media Integration 6. Branded Content & Native Advertising 7. PR Campaigns 8. Mobile Advertising 9. Social 10. Search and 11. Effective Use of Data.
It should be noted that, for the second year in a row, the IAB Ηellas Members’ Awards will again be awarded, presented with great success for the first time at last year’s event. More specifically, a prize will be awarded for each category following a vote, in which every member of IAB Hellas shall participate equally.