The big winners of the Lenovo RetailBusiness Awards 2021

Plaisio Computers was named Retailer of the Year, while Iakovos Andreanidis, the Managing Director of Lidl Hellas, won the distinction of Retail Manager of the Year

The 19th Lenovo RetailBusiness Awards 2021 culminated in Direction and RETAILBUSINESS magazine proclaiming Plaisio the Retailer of the Year and Iakovos Andreanidis, Managing Director of Lidl Hellas, the Retail Manager of the Year.

The big celebration of Greek Retail and Industry was held this year on Tuesday, 20 July, at Ble Azure on Alimos Beach, in partnership with the Hellenic Retail Business Association (HRBA) and the Hellenic Confederation of Commerce & Entrepreneurship (ESEE). As it is every year, it was held under the auspices of the Ministry of Development and Investments.

This special evening, which was held in full compliance with the public health protocols and the protective measures to avoid the spread of Covid-19, was attended by Retail, Industry, and Communications executives, as well as media representatives.

The big winners of the Lenovo RetailBusiness Awards 2021

In a 100% secure event, the Lenovo RetailBusiness Awards 2021, for the 19th consecutive event, kept their date with the Retail and Industry market, highlighting and rewarding executives and businesses that are driving the sector ever further ahead. A year before the milestone of the 20-year anniversary, which will be celebrated in 2022, the most important and distinguished Institution in the field of Greek Retail and Industry once again brought to the forefront the Values and Excellence of the sector.

It should be noted that the winners, once again, emerged after the evaluation and voting of a broad evaluation committee, which included representatives of the 24 most important institutional bodies, institutes and chambers of the Greek market, the heads of 4 research companies and a team of respected academics. Deloitte Greece was the Audit Body, ensuring that the process was carried out with complete transparency, objectivity and credibility, for yet another year.

The companies that won awards at the Lenovo RetailBusiness Awards 2021 include 3alfa, 362 Grocery, AB Vassilopoulos, Athenian Brewery, Venetis, Germanos, Giotis, Coffee Island, Cosmote, Dodoni, ELAIS-Unilever Hellas, e-fresh, Everest, Frank & Fame, Goody’s Burger House, IKEA, Masoutis, Loux-Marlafekas, Magiq Doorz, MEGA, Metro-My Market, Barba Stathis, Ogilvy, Pizza Fan, Plaisio Computers, Public-MediaMarkt, Septona, Volton, Watt+Volt and Chrysi Zymi.

The Suppliers of the Year, based on the survey carried out for the 12th consecutive year, exclusively for RetailBusiness magazine and Direction Business Network by the Athens University of Economics and Business, in collaboration with The Hellenic Research House, were ELAIS-Unilever Hellas (Non Food), E.I. Papadopoulos (Food & Drink), Β/S/H (Appliances and Audiovisual Equipment)) and HP (Technology).

Honorary Awards were also given to the Galaxias-5 SA chain, marking the 50th anniversary of its successful presence in the Greek market, and to the Sarantis Group for its continuous and dynamic growth trajectory and the continuous strengthening of its presence in the categories in which it is active.

See the winners of all the awards at!

In his opening address, the editor of Direction and host of the evening, Vangelis Papalios, congratulated all the winners and participants, stating that preparations for next year’s anniversary event have already begun and expressing his optimism that the 2022 Awards Ceremony will take place in a world free from the pandemic and in a Greece that has seen its economy transformed. “It will be a great celebration that will link us to the past but, at the same time, will also mark the beginning of a new era for the institution, the market and the economy,” he noted.

Iakovos Andreanidis, the Chief Executive of Lidl Hellas – receiving the distinction of Retail Manager of the Year from Panagiotis Makryniotis, General Manager of Lenovo Greece & Cyprus, which was the title sponsor for the event for the second consecutive year – having thanked the chain’s people and remarked on the unique characteristics of the past year, expressed the hope that “all of us, together, within 2022 at the latest, can continue dynamically on the path to a better tomorrow.”

Kostas Gerardos, Vice President and CEO of Plaisio Computers, which received the event’s top distinction, noted that “this rewards a great effort and the very good results of 2020, but mainly it vindicates and rewards a number of very major decisions that we have taken over the past 10 or 12 years with the PLAISIO team.”

Once again, the evening’s presenters were journalists Dimitris Kambourakis and Dora Pandelis, and the event was honoured by the presence of the Minister of Development and Investments, Adonis Georgiadis, who, in his address, underscored the institution’s validity and its importance for Greek business. “I would especially like to congratulate the award-winning companies that, during the pandemic, managed to maintain their efficiency, sales and quality at a high level, and I would like to urge other businesses to emulate their good example in the future,” he said.

For the second consecutive year, Lenovo was the sponsor of the 19th RetailBusiness Awards. AB Vassilopoulos sponsored the “Supplier of the Year Food & Drink- Non Food” category, while Phaistos Networks sponsored the “e-retailer” category. Also supporting the event were OPAP, Sarantis, Sklavenitis, West, OK!, Anytime Markets, MEGA Personal Hygiene Products (Sponsors), Eza-Hellenic Breweries of Atalanti, Asterias Creative Design, Theoni, Sound & Visual K. Papathanasiou, Ogilvy, We for Media, Imagepro, Vision, happy people team, Evin Intzoglou, Greek Wine Cellars (Official Partners), Pressious Arvanitidis (printing), Polichromo (digital printing), Mass Courier (deliveries) and Deloitte (auditing body).

*The Award Ceremony is available for viewing: