New image for adbusiness

Adbusiness: A new year, a new image.

Entering 2020 and having reached the 1,000-issue milestone the year before, adbusiness decided to carry out a major renewal of its layout and image. The magazine’s new era includes a new modern layout, a different look & feel, a new logo and more creative visualisations of topics, while the design also includes new cartoons and columns to be launched in the near future.

Of course, we are guided by our readers and their needs. Adbusiness was founded in 1995 with the firm and clear goal of being a tool for executives in the sector of traditional and digital Communication, Advertising, Marketing and Mass Media. Today, 25 years later, it is staying that course, faithful to the mission of providing reliable, timely and substantial reporting.

Adbusiness was the first of several market-oriented subscription magazines currently issued by Direction Business Network, and it was specially designed for busy people who need direct and fast information on the market.  It was, is and will continue to be a magazine focused on substance, eschewing sensationalism. The new layout also serves this goal, rendering even more effective the presentation of the topics covered by the magazine: news and developments in the Greek and international Communication and Marketing sectors, current affairs, emerging trends, protagonists, stand-out case studies and companies, creative and innovative concepts making waves, and surveys and studies providing invaluable insights.

Adbusiness’s guiding principles have always been “obsession” with reporting, “tight” news writing, refusal to simply reprint sterile press releases, and commitment to documentation and hard data. These principles remain unchanged and have won the appreciation of our readers, who demand high journalistic standards. This philosophy is non-negotiable. The new cache has been designed and applied with precisely this in mind. Our goal is to enable readers to access information easily and quickly, with state-of-the-art visuals and design.

The magazine’s new layout is a milestone in adbusiness’s long career in the Greek publishing market and marks its entry into a new era in which – despite dire predictions to the contrary – print has a dynamic and substantial role to play. For years now, adbusiness has been supplemented by the daily BusinessToday newsletter and the advertising.gr portal, and – together with its various special issues – it has succeeded in finding its role in the new environment in terms of content consumption, growing steadily stronger. Its new cache is yet another step in this direction and underscores the dynamic and value of print publications, including their potential for renewal and enrichment on a regular basis.

With its new look, adbusiness is becoming even more modern and up to date.

After all, it’s only 25 years old. We plan to take it many years into the future.

BusinessNews.gr enters a new era

BusinessNews.gr has entered a new era, embarking on a complete visual and design renovation. With the aim of better serving the needs and requirements of our readers and partners six years after our initial launch in November 2013, www.BusinessNews.gr now has a new look & feel, reflecting the trends and demands of the times.

BusinessNews.gr was created to provide direct, timely and reliable coverage of all the developments in every business sector in Greece and internationally. It was also created to provide unbiased coverage of the news and to promote issues, companies, individuals and case studies that deserve our attention. And it was designed to provide visitors with comprehensive reporting, always in line with the principles of good journalism.

With its new design, www.BusinessNews.gr continues to honor this philosophy, striving to provide you with all of the business sector’s news in an even more easily accessible and easy-to-read form. Our main aim was for the renovation to make our site even ‘cleaner’, more useful, easier to browse and more functional on every level, giving users a more integrated experience, whether they are on a PC or a mobile device.

We also wanted to optimise our presentation of breaking news stories, international and popular news items, and interviews with and articles by leaders on the domestic business scene. In collaboration with MainSys, we added new categories and sections to our site, and at the same time we made technical improvements aimed solely at fully meeting the needs of our readers and partners.

Naturally, a few bugs surfaced during this radical renovation, but these were all dealt with recently, while the beta version was running. So we can now say with pride that all of the technical issues have been resolved and www.BusinessNews.gr is now here, richer and more dynamic than ever.

Of course, a good thing can always get even better, and this is why we are making constant improvements and additions, always looking to the future. BusinessNews.gr is a living organism that is constantly evolving and growing in terms of both content and technological capabilities.

This is how it started in 2013, and this philosophy and mindset will take us into the future.

Mehdi Khoubbane on the cover of the new edition of Business News Magazine

The 13th edition of Business Leaders magazine includes a profile of the General Manager of L’Oréal Hellas.

 

Mehdi Khoubbane, the General Manager of L’Oréal Hellas, is interviewed in – and graces the cover of – the 13th issue of Business News Magazine. He talks about his time heading the company in Greece and the philosophy of L’Oréal Hellas on every level. He underscores the company’s long-term commitment to the Greek market, expressing his strong faith in the company’s prospects. He also discusses everything he has learned during his career in different places around the world, as well as the strong impression Greece and its people have made on him.

Also interviewed in this issue are John Farnell, Giorgos Kyriakos (member of the Folli Follie BoD), Niki Syropoulou (Singularity Summit), Nikitas Konstantellos (ICAP), Αrchimandrite Athenagoras Loukataris (Lighthouse of the World), and Spyros Karavoulis (HOCSH).

The new issue of Business News Magazine also commemorates Dr. Giorgos Avlonitis and Vassilis Kampourakis, who are no longer with us, and hosts representatives of major market organizations with their forecasts for 2020. Finally, the magazine provides a detailed presentation of two major surveys concerning the 100 largest industries in Greece and the biggest deals the country has seen in recent years.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion essays and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Direction Business Network’s Business News Magazine complements the businessnews.gr portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards.

 

For more information, please contact Direction Business Network, Panagiota Georgiadi, 210 7712400 (223) georgiadi@direction.gr.

Issue 12 of Business News Magazine is now available

Special feature on the Health sector in Business Leaders magazine 

Julia Tseti, president and CEO of the Tsetis Group of Pharmaceutical Companies (OFET), gives the featured interview and graces the cover of issue 12 of Direction Business Network’s Business News Magazine.

The head of the Uni-pharma and InterMed pharmaceutical companies talks to Business News Magazine about the challenges that come with her role, the continuous growth of the Tsetis Goup of Pharmaceutical Companies, and the new investment and business moves she has planned. She underscores the importance of production and investment in Greece, and stresses that our country needs to develop an industrial conscience.

The new issue of Business News Magazine also includes a major feature, including in-depth research, on the Health Sector in Greece, presenting the largest pharmaceutical industries, pharmaceutical companies, pharmaceutical wholesalers and private medical services companies. The research is based on the companies’ financials as set out in the published balance sheets for 2017 and 2018.

Also in the new issue are interviews with Antonis Monokrousos, Country Leader Oracle Hellas & Cluster Leader of Greece, Cyprus and Malta; Nikolaos Bakatselos, president of the American-Hellenic Chamber of Commerce, and Giorgos Barboutis, representative and member of the BoD of the Rodos Palace Resort Hotel & Convention Center, who talked to Business News Magazine about the 45-year history of the historic hotel.

Finally the new issue looks at Brexit and its impact on the Greek and international market, the start-up Dialectica, and the innovative way in which Adam Long, the Executive Director of Conscious Step, is trying to change the world.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion pieces and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine complements the BusinessNews.gr portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards in our effort to support business.

Issue 11 of Business News Magazine is now available

Special feature on auditing firms in the Business Leaders magazine

 

Issue 11 of Direction Business Network’s Business News Magazine includes a featured interview with Christos Charpantidis, the president and CEO of Papastratos, who also graces the cover.

Having headed Papastratos since August 2015, he talks about the company’s constant improvement, the new era for Papastratos in Greece following the €300-million investment in the Aspropyrgos plant, IQOS and the vision of a cigarette-free future. He also talks about the Greek economy, the strategy and philosophy that make Papastratos stand out, and his great love of sports and the sea.

The new issue of Business News Magazine also includes an in-depth report on auditing firms in Greece, presenting their finances, their major clients, the challenges they are facing and the plans they are implementing, via statements from company heads. Also presented are complete financial data on the largest and most profitable companies in Greece.

In the new issue, you will also find interviews with the co-creator of Wikileaks, network security expert Daniel Domscheit–Berg; the CEO of Foodrinco, Giorgos Bytogiannis; and Maria Kokali, the 18-year-old who “stole the show” at the latest SEV General Assembly. Finally the new issue looks at, among other things, the brain-drain problem, the best-paid CEOs on the planet, how market organizations see the lifting of capital controls, and Greece’s return to the investment map.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion pieces and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine is Direction Business Network’s newest endeavour, complementing its effort to support business in our country through the businessnews.gr portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards.