The big winners of the Lenovo RetailBusiness Awards 2021

Plaisio Computers was named Retailer of the Year, while Iakovos Andreanidis, the Managing Director of Lidl Hellas, won the distinction of Retail Manager of the Year

The 19th Lenovo RetailBusiness Awards 2021 culminated in Direction and RETAILBUSINESS magazine proclaiming Plaisio the Retailer of the Year and Iakovos Andreanidis, Managing Director of Lidl Hellas, the Retail Manager of the Year.

The big celebration of Greek Retail and Industry was held this year on Tuesday, 20 July, at Ble Azure on Alimos Beach, in partnership with the Hellenic Retail Business Association (HRBA) and the Hellenic Confederation of Commerce & Entrepreneurship (ESEE). As it is every year, it was held under the auspices of the Ministry of Development and Investments.

This special evening, which was held in full compliance with the public health protocols and the protective measures to avoid the spread of Covid-19, was attended by Retail, Industry, and Communications executives, as well as media representatives.

The big winners of the Lenovo RetailBusiness Awards 2021

In a 100% secure event, the Lenovo RetailBusiness Awards 2021, for the 19th consecutive event, kept their date with the Retail and Industry market, highlighting and rewarding executives and businesses that are driving the sector ever further ahead. A year before the milestone of the 20-year anniversary, which will be celebrated in 2022, the most important and distinguished Institution in the field of Greek Retail and Industry once again brought to the forefront the Values and Excellence of the sector.

It should be noted that the winners, once again, emerged after the evaluation and voting of a broad evaluation committee, which included representatives of the 24 most important institutional bodies, institutes and chambers of the Greek market, the heads of 4 research companies and a team of respected academics. Deloitte Greece was the Audit Body, ensuring that the process was carried out with complete transparency, objectivity and credibility, for yet another year.

The companies that won awards at the Lenovo RetailBusiness Awards 2021 include 3alfa, 362 Grocery, AB Vassilopoulos, Athenian Brewery, Venetis, Germanos, Giotis, Coffee Island, Cosmote, Dodoni, ELAIS-Unilever Hellas, e-fresh, Everest, Frank & Fame, Goody’s Burger House, IKEA, Masoutis, Loux-Marlafekas, Magiq Doorz, MEGA, Metro-My Market, Barba Stathis, Ogilvy, Pizza Fan, Plaisio Computers, Public-MediaMarkt, Septona, Volton, Watt+Volt and Chrysi Zymi.

The Suppliers of the Year, based on the survey carried out for the 12th consecutive year, exclusively for RetailBusiness magazine and Direction Business Network by the Athens University of Economics and Business, in collaboration with The Hellenic Research House, were ELAIS-Unilever Hellas (Non Food), E.I. Papadopoulos (Food & Drink), Β/S/H (Appliances and Audiovisual Equipment)) and HP (Technology).

Honorary Awards were also given to the Galaxias-5 SA chain, marking the 50th anniversary of its successful presence in the Greek market, and to the Sarantis Group for its continuous and dynamic growth trajectory and the continuous strengthening of its presence in the categories in which it is active.

See the winners of all the awards at!

In his opening address, the editor of Direction and host of the evening, Vangelis Papalios, congratulated all the winners and participants, stating that preparations for next year’s anniversary event have already begun and expressing his optimism that the 2022 Awards Ceremony will take place in a world free from the pandemic and in a Greece that has seen its economy transformed. “It will be a great celebration that will link us to the past but, at the same time, will also mark the beginning of a new era for the institution, the market and the economy,” he noted.

Iakovos Andreanidis, the Chief Executive of Lidl Hellas – receiving the distinction of Retail Manager of the Year from Panagiotis Makryniotis, General Manager of Lenovo Greece & Cyprus, which was the title sponsor for the event for the second consecutive year – having thanked the chain’s people and remarked on the unique characteristics of the past year, expressed the hope that “all of us, together, within 2022 at the latest, can continue dynamically on the path to a better tomorrow.”

Kostas Gerardos, Vice President and CEO of Plaisio Computers, which received the event’s top distinction, noted that “this rewards a great effort and the very good results of 2020, but mainly it vindicates and rewards a number of very major decisions that we have taken over the past 10 or 12 years with the PLAISIO team.”

Once again, the evening’s presenters were journalists Dimitris Kambourakis and Dora Pandelis, and the event was honoured by the presence of the Minister of Development and Investments, Adonis Georgiadis, who, in his address, underscored the institution’s validity and its importance for Greek business. “I would especially like to congratulate the award-winning companies that, during the pandemic, managed to maintain their efficiency, sales and quality at a high level, and I would like to urge other businesses to emulate their good example in the future,” he said.

For the second consecutive year, Lenovo was the sponsor of the 19th RetailBusiness Awards. AB Vassilopoulos sponsored the “Supplier of the Year Food & Drink- Non Food” category, while Phaistos Networks sponsored the “e-retailer” category. Also supporting the event were OPAP, Sarantis, Sklavenitis, West, OK!, Anytime Markets, MEGA Personal Hygiene Products (Sponsors), Eza-Hellenic Breweries of Atalanti, Asterias Creative Design, Theoni, Sound & Visual K. Papathanasiou, Ogilvy, We for Media, Imagepro, Vision, happy people team, Evin Intzoglou, Greek Wine Cellars (Official Partners), Pressious Arvanitidis (printing), Polichromo (digital printing), Mass Courier (deliveries) and Deloitte (auditing body).

*The Award Ceremony is available for viewing:

Gold Protagonists 2010-2020

Business of the Decade: Hellenic Hypermarkets Sklavenitis

For the sixth time, Direction Business Network organised the awards-institution of the Greek business world

The businesses that stood out for their economic performance during the decade from 2010 to 2020 were honoured by the awards-institution of the Greek business world, “Protagonists of the Greek Economy,” which Direction Business Network hosted for the sixth time, on Monday, 19 July 2021.

At Ble Azure on Alimos Beach, with over 300 high-ranking business executives and representatives of academia in attendance, businesses were acknowledged for finding a way to rise to the challenges of a very unique and difficult time for the Greek economy, emerging stronger from the country’s years-long economic recession.

The awards were given based on the companies’ official financial data as set out in the detailed financial reports included in the publication “The Strongest Greek Companies,” by Directions Business Network, which just came out and is also dedicated to the decade from 2010 to 2020.

More specifically, the first to be honoured were the Industry Protagonists: leading businesses in key Greek industries, based on cumulative turnover and total earnings before taxes for the financial years from 2010 to 2019. The winners in this category were Β&F Clothing (Clothing Industry), Bold Ogilvy Communication (Advertising Companies), The Mall Athens – Lamda Development (Shopping Centres), PPC (Energy), OLYMPIC Commercial & Tourism Enterprises SA-ΑVIS (Car Rental and Leasing), Athenian Brewery (Brewery), Barilla Hellas (Pasta), Plaisio Computers (Computers – Technology), Athens Medical (Medical Services), Papastratos (Tobacco Products), Hellenic Petroleum (Petroleum products), Kotsovolos Dixons South East Europe (Retailers of Electrical and Electronic Products), AB Vassilopoulos (Supermarkets), ACS Postal Services (Courier Services), PEI.FA.SYN (Pharmaceutical Wholesalers) and MEGA Personal Hygiene Products (Personal hygiene paper products – Tissue).

Additionally, Karelia Tobacco, Med Frigo-Cargo Med Group, Papastratos, Pharmathen and Uni-Pharma (Tsetis Pharmaceutical Group) were honoured for their significant moves in the areas of Development and Investments, with Karelia Tobacco and Papastratos also receiving awards for standing out in the field of Business Openness, as did Lakiotis SA.

Turnaround Business awards were conferred on Famar and McCann Erickson, in recognition of their achievement in overcoming any difficulties they faced and returning to a growth trajectory.

Awards were also received by the Greek Business Champions of the Decade, which managed to simultaneously increase their turnover and earnings before taxes by more than 50% between the financial years of 2010 and 2019.

More specifically, the following companies received awards in this category. Theoni Natural Mineral Water, Ioannina Agricultural Poultry Cooperative PINDOS, Carrier SE Europe, Aktina, Amvyx, Anastasopoulos G. Vasilios, ANEDIK Kritikos, Astellas Pharmaceuticals, Venetis, V+O, Viakar, BIC Violex, Violanta, Carat Communication Services, Cosmos Aluminium, Cosmote E-Value, Gregory’s, DSV Hellas, Entersoft, Eurocatering, European Reliance, Macedonia Thrace Brewery, Granarolo Hellas, Hafco, Intertrade Hellas, IFET, KALTEQ SA, KARELIA TOBACCO INDUSTRY, Cosmos Sport, CREAMTEAM, LOUX Marlafekas, Majar – Matzaridis Bros, Manessis Travel Organization, Mati – Mati, MEGA Personal Hygiene Products, Metron Engineering, Mediacom, Moustakas Toys, Bakalaros Group, Navicon, Nef – Nef, Novastar, Olympia – Xenia, Olympic Brewery, Med Frigo – Cargo Med Group, Papastratos, Pescanova Hellas, Pet City, Pharmathen International, Pot & Pan Foodservice, Premier Capital Hellas, Prometheus ”Avance”, Tseti Ioulia & Irini ‘Intermed’, U.T.C. International Transport, Uni – Pharma Kleon Tsetis, Pharmathen, West SA and Westnet Distribution.

Solidarity Excellence Awards were also given out this year. These awards honoured the commitment to the value of human life and the social solidarity demonstrated following the appearance of the Covid-19 pandemic by the companies The Mall Athens – Lamda Development, PPC, Olympic-ΑVIS, Athenian Brewery, Barilla Hellas, Plaisio Computers, Athens Medical Group, Papastratos, Hellenic Petroleum, Kotsovolos Dixons South East Europe, AB VASSILOPOULOS, PEI.FA.SYN, MEGA Personal Hygiene Products, Karelia Tobacco Industry, Pharmathen, Uni-Pharma (Tsetis Pharmaceutical Group), Famar, Theoni Natural Mineral Water, ANEDIK Kritikos, Astellas Pharmaceuticals, Violanta, Cosmos Aluminium, Eurocatering, European Reliance, Macedonia Thrace Brewery, Info Quest Technologies and Olympic Brewery.

CVC Capital Partners was honoured for its dynamic investment activity in our country. CVC Capital Partners is one of the largest fund management companies in the world and has invested over €1 billion in Greece since 2017, in various sectors.

Finally, Hellenic Hypermarkets Sklavenitis won the top distinction in this year’s event, following a vote by 8,500 senior executives from major Greek enterprises. The candidates were 20 of the most important Greek enterprises, with positive growth trends in the decade from 2010 to 2020, resulting from a pre-selection process carried out by the event’s special award committee, after reviewing their financial data and their general image and progress in the market. The award was received by Christos Maragkos, the company’s Management Advisor for Markets, who referred to the “great struggle” he had mounted over the past decade, also mentioning the late Stelios Sklavenitis. “We miss him, but we are certain that, from on high, he is proud of our growth,” he said.

Deputy Minister of Digital Governance Giorgos Georgantas conferred the highest distinction, noting, among other things, to the honoured businesses: “The government is trying – and I think the results are apparent – not to be an obstacle to your entrepreneurship. We are trying to create a safe and investment-friendly environment in which you can grow even further. We are not just removing obstacles; we are also trying to create the right conditions.”

The event was moderated by journalist Nikos Filippidis, and the evening was opened by publisher/director of Direction Business Network Evangelos Papalios, who, among other things, stressed that “enterprises that succeeded through systematic work, long-term planning, continuous investments, composure in strategy and calm in their moves must now be ready to conquer even higher peaks from here on,” underscoring that everyone involved must rise to the circumstances and capitalize on the Recovery Fund for Greece.

The Award Ceremony was also honoured by Minister of Finance Christos Staikouras, who, in a videotaped greeting, said that the winning enterprises “are driving the country and the economy forward and are a precious asset for us to continue into the next decade, which can and must be a period of rapid and strong recovery and high and sustainable growth following the test of the pandemic.” He also referred to the Greece 2.0 plan, which, he said, “strengthens reform, investment and the economy, and is a springboard for changing the country’s economic model towards a more competitive, innovative, smart and green production model.”

The event was held under the auspices of the Ministry of Development & Investments and was sponsored by Info-Quest Technologies and Accomplish Financial. The Telecoms Provider was Wind, with supporters including the Eza-Hellenic Breweries of Atalanti, asterias creative design, Theoni, Amvyx (Glenfiddich) and Weber Shandwick. Also supporting the event were Pressious Arvanitidis (Printing), Polichromo (Digital Printing), Hellenic Wine Cellars, Sound & Visual K. Papathanasiou, WeforMedia, Image Pro, Vision, Happy people team, Εvin Intzoglou (Οfficial Partners), Mass Courier (Deliveries) and eventora (voting platform).

*The Award Ceremony is available for viewing

New image for adbusiness

Adbusiness: A new year, a new image.

Entering 2020 and having reached the 1,000-issue milestone the year before, adbusiness decided to carry out a major renewal of its layout and image. The magazine’s new era includes a new modern layout, a different look & feel, a new logo and more creative visualisations of topics, while the design also includes new cartoons and columns to be launched in the near future.

Of course, we are guided by our readers and their needs. Adbusiness was founded in 1995 with the firm and clear goal of being a tool for executives in the sector of traditional and digital Communication, Advertising, Marketing and Mass Media. Today, 25 years later, it is staying that course, faithful to the mission of providing reliable, timely and substantial reporting.

Adbusiness was the first of several market-oriented subscription magazines currently issued by Direction Business Network, and it was specially designed for busy people who need direct and fast information on the market.  It was, is and will continue to be a magazine focused on substance, eschewing sensationalism. The new layout also serves this goal, rendering even more effective the presentation of the topics covered by the magazine: news and developments in the Greek and international Communication and Marketing sectors, current affairs, emerging trends, protagonists, stand-out case studies and companies, creative and innovative concepts making waves, and surveys and studies providing invaluable insights.

Adbusiness’s guiding principles have always been “obsession” with reporting, “tight” news writing, refusal to simply reprint sterile press releases, and commitment to documentation and hard data. These principles remain unchanged and have won the appreciation of our readers, who demand high journalistic standards. This philosophy is non-negotiable. The new cache has been designed and applied with precisely this in mind. Our goal is to enable readers to access information easily and quickly, with state-of-the-art visuals and design.

The magazine’s new layout is a milestone in adbusiness’s long career in the Greek publishing market and marks its entry into a new era in which – despite dire predictions to the contrary – print has a dynamic and substantial role to play. For years now, adbusiness has been supplemented by the daily BusinessToday newsletter and the portal, and – together with its various special issues – it has succeeded in finding its role in the new environment in terms of content consumption, growing steadily stronger. Its new cache is yet another step in this direction and underscores the dynamic and value of print publications, including their potential for renewal and enrichment on a regular basis.

With its new look, adbusiness is becoming even more modern and up to date.

After all, it’s only 25 years old. We plan to take it many years into the future. enters a new era has entered a new era, embarking on a complete visual and design renovation. With the aim of better serving the needs and requirements of our readers and partners six years after our initial launch in November 2013, now has a new look & feel, reflecting the trends and demands of the times. was created to provide direct, timely and reliable coverage of all the developments in every business sector in Greece and internationally. It was also created to provide unbiased coverage of the news and to promote issues, companies, individuals and case studies that deserve our attention. And it was designed to provide visitors with comprehensive reporting, always in line with the principles of good journalism.

With its new design, continues to honor this philosophy, striving to provide you with all of the business sector’s news in an even more easily accessible and easy-to-read form. Our main aim was for the renovation to make our site even ‘cleaner’, more useful, easier to browse and more functional on every level, giving users a more integrated experience, whether they are on a PC or a mobile device.

We also wanted to optimise our presentation of breaking news stories, international and popular news items, and interviews with and articles by leaders on the domestic business scene. In collaboration with MainSys, we added new categories and sections to our site, and at the same time we made technical improvements aimed solely at fully meeting the needs of our readers and partners.

Naturally, a few bugs surfaced during this radical renovation, but these were all dealt with recently, while the beta version was running. So we can now say with pride that all of the technical issues have been resolved and is now here, richer and more dynamic than ever.

Of course, a good thing can always get even better, and this is why we are making constant improvements and additions, always looking to the future. is a living organism that is constantly evolving and growing in terms of both content and technological capabilities.

This is how it started in 2013, and this philosophy and mindset will take us into the future.

Mehdi Khoubbane on the cover of the new edition of Business News Magazine

The 13th edition of Business Leaders magazine includes a profile of the General Manager of L’Oréal Hellas.


Mehdi Khoubbane, the General Manager of L’Oréal Hellas, is interviewed in – and graces the cover of – the 13th issue of Business News Magazine. He talks about his time heading the company in Greece and the philosophy of L’Oréal Hellas on every level. He underscores the company’s long-term commitment to the Greek market, expressing his strong faith in the company’s prospects. He also discusses everything he has learned during his career in different places around the world, as well as the strong impression Greece and its people have made on him.

Also interviewed in this issue are John Farnell, Giorgos Kyriakos (member of the Folli Follie BoD), Niki Syropoulou (Singularity Summit), Nikitas Konstantellos (ICAP), Αrchimandrite Athenagoras Loukataris (Lighthouse of the World), and Spyros Karavoulis (HOCSH).

The new issue of Business News Magazine also commemorates Dr. Giorgos Avlonitis and Vassilis Kampourakis, who are no longer with us, and hosts representatives of major market organizations with their forecasts for 2020. Finally, the magazine provides a detailed presentation of two major surveys concerning the 100 largest industries in Greece and the biggest deals the country has seen in recent years.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion essays and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Direction Business Network’s Business News Magazine complements the portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards.


For more information, please contact Direction Business Network, Panagiota Georgiadi, 210 7712400 (223)

Issue 12 of Business News Magazine is now available

Special feature on the Health sector in Business Leaders magazine 

Julia Tseti, president and CEO of the Tsetis Group of Pharmaceutical Companies (OFET), gives the featured interview and graces the cover of issue 12 of Direction Business Network’s Business News Magazine.

The head of the Uni-pharma and InterMed pharmaceutical companies talks to Business News Magazine about the challenges that come with her role, the continuous growth of the Tsetis Goup of Pharmaceutical Companies, and the new investment and business moves she has planned. She underscores the importance of production and investment in Greece, and stresses that our country needs to develop an industrial conscience.

The new issue of Business News Magazine also includes a major feature, including in-depth research, on the Health Sector in Greece, presenting the largest pharmaceutical industries, pharmaceutical companies, pharmaceutical wholesalers and private medical services companies. The research is based on the companies’ financials as set out in the published balance sheets for 2017 and 2018.

Also in the new issue are interviews with Antonis Monokrousos, Country Leader Oracle Hellas & Cluster Leader of Greece, Cyprus and Malta; Nikolaos Bakatselos, president of the American-Hellenic Chamber of Commerce, and Giorgos Barboutis, representative and member of the BoD of the Rodos Palace Resort Hotel & Convention Center, who talked to Business News Magazine about the 45-year history of the historic hotel.

Finally the new issue looks at Brexit and its impact on the Greek and international market, the start-up Dialectica, and the innovative way in which Adam Long, the Executive Director of Conscious Step, is trying to change the world.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion pieces and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine complements the portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards in our effort to support business.

Issue 11 of Business News Magazine is now available

Special feature on auditing firms in the Business Leaders magazine


Issue 11 of Direction Business Network’s Business News Magazine includes a featured interview with Christos Charpantidis, the president and CEO of Papastratos, who also graces the cover.

Having headed Papastratos since August 2015, he talks about the company’s constant improvement, the new era for Papastratos in Greece following the €300-million investment in the Aspropyrgos plant, IQOS and the vision of a cigarette-free future. He also talks about the Greek economy, the strategy and philosophy that make Papastratos stand out, and his great love of sports and the sea.

The new issue of Business News Magazine also includes an in-depth report on auditing firms in Greece, presenting their finances, their major clients, the challenges they are facing and the plans they are implementing, via statements from company heads. Also presented are complete financial data on the largest and most profitable companies in Greece.

In the new issue, you will also find interviews with the co-creator of Wikileaks, network security expert Daniel Domscheit–Berg; the CEO of Foodrinco, Giorgos Bytogiannis; and Maria Kokali, the 18-year-old who “stole the show” at the latest SEV General Assembly. Finally the new issue looks at, among other things, the brain-drain problem, the best-paid CEOs on the planet, how market organizations see the lifting of capital controls, and Greece’s return to the investment map.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion pieces and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine is Direction Business Network’s newest endeavour, complementing its effort to support business in our country through the portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards.

2nd issue of FLEET BUSINESS now available

The 2nd issue of FLEET BUSINESS, the magazine with its finger on the pulse of the fleet and mobility sector in Greece and Europe, is now available.

This publication is part of Direction Business Network’s new publishing endeavour aimed at filling the void in coverage of the Fleet and Mobility Management sector. This project includes the electronic publication FleetNews, which already counts 36 issues, providing weekly coverage of all relevant market issues, and the portal for the Fleet Management and Mobility market. Its target readership is executives of the Car, Leasing & Rental, Transport and Mobility market in general, as well as all businesses that have company vehicles.

Direction Business Network is being supported in this new endeavour by Belgium-based Nexus Communication, a leader in business-to-business news on fleet management and mobility issues internationally.

The second issue looks at the advanced technologies reshaping mobility, the global and European premium car market, the transformation of the leasing and fleet management market – which continues to focus on the company car – electric vehicles, diesel and natural gas, and includes interviews with the head of Leaseplan in Greece, Konstantinos Petroutsos, and the head of BMW, Dr. Robert Irlinger.


Estetica Hellas magazine hosted the Hair Awards 2019 / Greek Hairdressing Awards powered by L’Oréal Professionnel for the fourth consecutive year, on Monday, 24 June, at the Athens Concert Hall, in a dazzling ceremony that the guests will long remember, not just for the impressive catwalks, but also for the hairdressing competition – new this year – in which 24 finalists competed in eight categories.

This year’s awards were aimed at promoting and rewarding the best hairdressing creations in Greece, while also discovering new talent and recognising the finest professionals. Assessment and ranking of the winners was carried out in a transparent manner, via an electronic platform, by an international committee – Angelo Seminara, International Artistic Team of the Year Award at International Hairdressing Awards 2019, four-time winner of the British Hairdresser of the Year Award, three-time winner of the Grand Trophy AIPP Award; Christofe Gaillet, L’Oréal Professional Ambassador; Bertram K, International L’Oréal Professional Ambassador; Hakan Kose, Celebrity & Award Winning Hairdresser; Klaus Peter Ochs, AIPP Legend Award, President Intercoiffure Mondial – reflecting the high level of the Greek hairdressing scene on the global map of hairdressing art. The winners of the Hair Awards 2019/Greek Hairdressing Awards by L’Oréal Professionnel 2019, hosted by Εstetica Hellas, were:


BEST HAIR COLLECTION Michailidis Christos


Note that there were five successful hairdressing teams on stage, presenting their creations: ginohairandmore, Hair Way, HCG, Lemon Poppy Seed andL’Oréal Professionnel PRO Artists.

The event was held under the auspices of the Association of Greek Artistic Hairdressers (KEKE) and the Panhellenic Association of Perfume & Cosmetics Industries and Representatives (PSVAK). The premier sponsor of this year’s awards was L’Oréal Professionnel. The sponsor companies were ΒMac Greece, Commo Interiors, Farcom Professional, INDOLA Greece και Kyana Professional Hair Products. Anna Xenou provided backstage equipment support, and Amuse Concept Events was the Event Sponsor. HighLife was the Hair Extensions sponsor, and anaPLASIS was the Models Beauty Care Sponsor. Finally, Villa Sandi was the Red Carpet Sponsor.

Aris Georgiadis was the artistic director of the event, and Beautiful People PR handled public relations.

Passion for success plays the leading role in the new Business News Magazine

Antony Barounas, Rick Pitino, and Raja Rajamannar speak in the new 10th edition of the business magazine for business leaders.

Internationally renowned leading personalities bear witness to the significance of passion as a necessary element for success in the new 10th edition of Direction Business Network’s business magazine, Business News Magazine.

This time, the cover features Antony Barounas, Vice President & General Manager, Europe and Global Accounts of Lenovo, who stresses that “you must set goals and show passion, whichever career path you may decide to follow.” On the same wavelength, the emblematic Hall of Famer basketball coach, Rick Pitino, who honours our country’s courts with his presence on the bench of Panathinaikos, explains in his interview that the recipe for success is what he himself refers to as PHD: Passion, Hunger, Drive.

In addition, Raja Rajamannar, President of the World Federation of Advertisers, CMO of Mastercard, and recipient of the 2018 Global Marketer of the Year award, in an exclusive interview he granted to the magazine during his recent trip to Greece, speaks of the new role of marketing and the new challenges for brands and advertisers, while London Business School Professor Michael G. Jacobides analyses new strategic challenges that are emerging for business on a global level. Furthermore, Dr. Nikolaos Dimitriadis, CEO of Neuromarketing Trizma Neuro, explains how neurosciences and neuromarketing can benefit businesses as well as the leaders themselves, while the President of L’Oréal Professional Products Division, Nathalie Roos, presents the secret of the multinational giant’s success.

Moreover, within the pages of the magazine’s new edition, the very interesting findings are presented of the fifth KPMG CEO Outlook study, with a special focus on Greek data, as well as the characteristic comments made in this regard by Nikos Vousineas, Chairman and CEO of KPMG in Greece. Finally, among other things, the new edition features topics on the environment, on the world’s highest paid athletes, on how institutional bodies received the measures that the State announced in the pre-election period as well as on the next generation’s leaders who already attract the attention of the international public opinion.

It should be reminded that Business News Magazine is sent to 5,000 senior executives and leaders of the 1,500 largest businesses in Greece and to those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentation of businesses, sectoral research, exclusive interviews with CEOs, opinions and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents a new undertaking by Direction Business Network, complementing its effort to support business in our country through the business portal, the annual edition “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.


For more information, please contact Direction Business Network, Ms. Panagiota Georgiadi, 210 7712400 (223)