Business News Magazine: The 6th edition is in circulation

The problems and opportunities in the health sector are featured in the new Business News Magazine

An extensive tribute to the field of Med & Health in the new edition of the monthly Business News Magazine – sixth in a series- which is in circulation with Τobias Wasmuht, CEO of SPAR International, on its cover.

The field of Medicine and Health is featured in the new issue -sixth in a series- of the monthly magazine Business News Magazine by Direction Business Network. In its related journalistic tribute, the financial figures of the largest companies that are active in this sector are presented, while hosting the views and positions of the representatives of the major organisations in the field. Also, in his article, Health Minister Andreas Xanthos analyses, in Business News Magazine, the development of financial figures and the effort for fiscal consolidation in the NHS, while presenting the government’s political project in Health for the post MoU period.

On its cover, the new edition of Business News Magazine features Tobias Washmuht, CEO of SPAR International, who speaks about the business model that has guided the company that represents the largest cooperative retail network in the world. He also refers to SPAR’s plans for the Greek market and stresses our country’s importance for the group. In addition, Nikos Katsanis, Professor of Cellular Biology and Distinguished Professor of Paediatrics at Duke University in the US talks about genetics, the importance of science to be supported by the market, but also about the image of Greece that he holds on to after more than 30 years of residing abroad.

In addition, Business News Magazine analyses the Titan Group’s decision to transfer its headquarters from Athens to Brussels after 116 years, focuses on the corporate deals recorded in our country in the initial and more intensive period of capital controls (2015-2017), and presents the business journey of George A. David, the person who created Coca-Cola HBC, the largest Greek multinational. Furthermore, the edition’s material includes a special tribute to the 24-year course of the Kouros Awards for Entrepreneurship as well as on the action of Prince Charles’ Charity “Prince’s Trust” in Greece In addition, readers will find, among other things, topics on the pressures exerted on the Athens Stock Exchange, the difficulties that remain with regard to consumption, as well as the investments that a number of multinational companies with a presence in our country have decided to implement in the immediate future.

It should be reminded that 5,000 senior executives and leaders of the 1,500 largest businesses in Greece as well as those who are actively interested in the developments and trends of the modern business world within and outside Greek borders receive Business New Magazine. It includes presentations by companies, sectoral research, exclusive interviews with CEOs, views and reporting as well as retrospectives of historic Greek companies, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents Direction Business Network’s new undertaking, complementing the latter’s effort to support entrepreneurship in our country with the business portal businessnews.gr, the annual edition of “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.

For more information, please contact Direction Business Network, Panagιota Georgiadi, 210 7712400 (223) Georgiadi@direction.gr.

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RETAILBUSINESS Awards 2019 are commencing

For the 17th consecutive year, DIRECTION BUSINESS NETWORK and RETAILBUSINESS magazine are staging the RETAILBUSINESS AWARDS, first launched in 2002 and now the most important event of Greek retail sales and industry.

Along with the 17th RetailBusiness Awards begins the large celebration of Retail and Industry in Greece, which looks to the future. With a “futuristic” concept with regard to communication and always following the trends, needs, and developments in the market, the tradition is renewed with new categories and other innovations related to the competition portion of the event.

The period for making submissions has already begun, and awarding of prizes to the Best in Retail Trade and Industry is scheduled for February 2019.

Faithful to their engagement

The RETAILBUSINESS AWARDS 2019, for yet another year, keep their engagement and reward sound forces in Greek Retail Trade and Industry which continue to demonstrate their potential. Those who continue to invest, to create jobs, that reduce prices despite increasing charges. Those who wage their daily battle for growth, within and outside Greece, driving the industry forward and demonstrating all the more that Retail Trade continues to be a powerful pillar of growth.

It is worth mentioning that the Awards Ceremony during which the top awards for Retailer of the Year and Retail Manager are awarded are honoured each year by the participation of Ministry leaders and more than 800 guests that include senior executives of Greece’s largest retail enterprises and major industries.

The RETAIL BUSINESS AWARDS are held under the aegis of the Ministry of Economy and Development in cooperation with the Hellenic Retail Business Association (SELPE) and the Hellenic Confederation of Commerce and Entrepreneurship (ESEE).

The Process

The process begins with the submission of nominations per award category. The awards are given by the Evaluation Committee, upon the approval of submission folders by the Organising Committee. The Evaluation Committee is comprised of the market’s leading personalities, academics, individuals from the research field and representatives from institutions of the Greek business world, while KPMG will again this year be the auditing firm that will oversee the entire procedure so as to ensure the credibility and validity of the results.

The categories

RETAILER OF THE YEAR

The event’s most significant award which showcases the top retailer of the year. Selection criteria include its total position on the market, its momentum for growth, the health of its financial results, its relationship with and image towards the consumer, as well as the overall progress in the Greek retail sector.

RETAIL MANAGER

The winner of this category is the most effective manager in Greek Retail for 2018, who stood out this year, based on the criteria of successful strategy and the decisions they made for the benefit of their company.

RETAIL FRANCHISOR OF THE YEAR

Many retail chains invest in franchise systems, and the related concepts are constantly improving and becoming more efficient. In this category, the Retail Franchisor who has stood out during the current year is awarded, criteria such as the size of their network, the growth they have recorded over the current year, the power of branding, the geographical coverage achieved and introduction of their brand on the market.

CSR RETAIL STRATEGY

Award for the best CSR practices. At a time when the environment is ever-changing, and the concepts of Corporate Social Responsibility seem to shift on almost a daily basis, we believe that the role of companies in the industry is very important. The aim is to highlight, to showcase, and to reward those “best practices” of every company in the Retail sector that has already invested in a Corporate Social Responsibility program and campaigns with specific activities and actions.

RETAIL CAMPAIGN

An advertising campaign on television, radio, in print and on-line advertising. The industry’s best promotional campaign is awarded, with a view to increasing the efficiency and the impressions made on the public over the past year.

SOCIAL MEDIA RETAIL STRATEGY

As Social Media become more and more both a part of consumers’ everyday lives as well as an invaluable tool for information, promotion, and communication for Retailers, this category awards the industry’s best campaign, taking into account the effects and the impressions left on the public over the past year. Nominations may be submitted by Retailers for their campaigns on social networks.

NEW CATEGORY OMNI RETAILER (complete Physical & Digital presence)

Super Market

Electrical goods-Electronics3

Clothing and footwear

Restaurant services (Restaurants + Coffee stores + Fast Food etc.)

Telecoms

Banks

GAS Stations

Dry Cleaners

Vapour Stores

The aim is to promote an integrated strategic approach to company consumers-customers in their respective categories of chains in which they do business, in order to provide an integrated experience and satisfaction, both with regard to offline and online markets through Marketing, Sales, and Customer Service actions.

Submission of applications should present, in a comprehensive manner, the Omni Channel strategy and, in particular, the practices for the customer experience & satisfaction throughout its whole range, which is defined by: brick-and-mortar shops, e-commerce, web portals, mobile applications, chat boxes applications, social media, call centers.

NEW CATEGORY (ONLINE) Ε-SUPER MARKET

This new category pertains solely to purely online super markets without the existence of a brick-and-mortar shop.

The following parameters will be assessed and awarded: innovation, breadth and depth of product categories, offers, ease of navigation, ease of making a purchase, flexibility with regard to the time and place of order delivery, reliability, and level of safety of purchases.

NEW CATEGORY LOYALTY REWARD CARDS/PROGRAMS

A new category with a view towards highlighting the “smartest”, most effective in terms of increased sales, and most popular cards of all Retailers.

RETAIL STORES

RETAIL STORE SUPER MARKET

The 3 best shops in the domestic organised food retail market are awarded. Basic criteria for evaluation include the implementation of innovative solutions for customer service, accessibility of the point of sale, the level of services provided, the interior design for the consumer’s “journey”.

RETAIL STORE ELECTRICAL EQUIPMENT AND ELECTRONICS

The 3 best shops are awarded. This distinction pertains to the top shops with regard to service, performance and overall image, in the extremely important field of electrical equipment/electronics for the domestic market, which is dominated by “smart” technology and innovative points of sale.

RETAIL STORE FOOD SERVICE INDUSTRY (RESTAURANT CHAINS – COFFEE STORES – BAKERY – FAST FOOD)

The 3 best shops are awarded from each sub-category in the food service industry, which remains a particularly important area of the domestic retail market, with the main selection criteria being design, functionality, location, level of service, and the importance of the point of sale for the financial performance of the winning chain.

RETAIL STORE CLOTHING/SHOES

The 3 best shops in the particularly demanding field of clothing and footwear are awarded, with the criteria for awarding being design, location, level of supplying innovative and technologically advanced services vis-a-vis customer service, and the importance of the point of sale for the financial performance of the winning chain.

NEW CATEGORY RETAIL STORE TELECOMS

The 3 best shops with regard to customer experience are awarded, with friendly innovative functional services that aim towards rapid customer service and multiple provision-access to telephony products (fixed and mobile) as well as entertainment services.

NEW CATEGORY BANK RETAIL STORE

The 3 best shops with regard to issues of technology and digitalization, environmentally friendly, innovative, functional, and easily accessible, that aim towards rapid customer service and multiple provision-access to banking products and services.

NEW CATEGORY RETAIL STORE GAS STATIONS

The 3 best shops with regard to their functionality and their accessibility, with innovations in customer service, a wide range of additional services, environmentally friendly, and with a high level of customer satisfaction.

NEW CATEGORY RETAIL STORE VAPOUR STORES

The 3 best shops are awarded that have the widest range of products, level of service, interior design, level of customer experience.

NEW CATEGORY RETAIL STORE DRY CLEANERS

The 3 best shops are awarded with the most comprehensive level of service, both direct and complementary, delivery time, technological equipment, ease of access, and customer service methods.

RETAIL MALL & PARK

Awards the one which is the most functional, easily accessible, with a variety of shops of various types, environmentally friendly, customer experience. An important criterion is their role in the development of retail, in attracting investment for the creation of new shops and jobs, as well as the promotion of good practices in the field of Real Estate.

THE EVALUATION COMMITTEE WILL SELECT THE WINNERS IN EACH AWARD CATEGORY

SUPPLIERS OF THE YEAR AWARDS

The “SUPPLIERS OF THE YEAR” awards in the categories FOOD & DRINK, NON-FOOD, TECHNOLOGY and APPLIANCES and RADIO/TELEVISION EQUIPMENT are awarded through research processes in collaboration with the Athens University of Economics and Business, Department of Business Administration. Mr. Georgios G. Panigyrakis, Professor of Marketing, is the Scientific Head. To carry out the investigation, a specially designed questionnaire is sent to the Purchasing Managers of chain stores. The questions pertain to the overall quality characteristics that govern to the entire range of customer-supplier cooperation.

The new categories of awards pertain to the brands of suppliers in the following markets:

Food & Drink, Non Food, Technology, Appliance – Radio/Television Equipment.

NEW CATEGORY SUPPLIER’S CSR CAMPAIGN

The 3 best CSR practices are awarded as a recognition of the importance of the role of companies, particularly during the economic crisis that we are experiencing. The aim is to highlight and promote those “best practices” of all suppliers that belong to Trade and Industry, who have already invested in a Corporate Social Responsibility program and campaigns with specific actions and activities.

NEW CATEGORY SUPPLIER’S BRAND CAMPAIGN

Awarding of supplier’s brand campaign on television, radio, in print and on-line advertising, exclusively for the brand(s) they wish to highlight. The 3 best advertising campaigns in the industry are awarded, with a view towards increasing the efficiency and the impressions made on the public over the last year.

NEW CATEGORY SUPPLIER’S BRAND SOCIAL MEDIA CAMPAIGN

As Social Media become more and more both a part of consumers’ everyday lives as well as an invaluable tool for information, promotion and communication for all brands, this category awards the 3 best campaigns that pertain to brands, taking into account the effects and the impressions left on the public over the past year. Nominations may be submitted by suppliers for their brand campaigns on social networks.

NEW CATEGORY OF SUPPLIER’S BRAND BTL ACTIVITY

Awarding of the 3 best strategies and practices in BTL actions, according to the criteria of effectiveness, creativity, ingenuity, innovation, and art design. The importance of these actions is reflected through an increase in sales and Brand awareness for the products promoted.

THE EVALUATION COMMITTEE WILL SELECT THE WINNERS IN EACH AWARD CATEGORY

The 5th edition of the Business News Magazine is in circulation

Business News Magazine brings the field of auditing services to the forefront.

Analytical research in the new edition – filth in a series – of the monthly business magazine which is in circulation with Yannis Kalligeros, President and CEO of Mercedes-Benz Greece, on its cover.

Auditing firms in Greece are the subject of a special investigation featured in the new issue -fifth in a series- of the monthly magazine Business News Magazine, bearing the signature of businessnews.gr, of the editorial team of Direction Business Network, as well as that of important freelancers. In the related journalistic tribute to this very important pillar for the sound operation of business, the financial figures of the country’s auditing firms are presented, the percentage of the 1,000 largest Greek companies that each one covers, as well as their most important clients. In addition, representatives of large auditing firms provide their view on the challenges the industry in question faces today.

The new edition of Business News Magazine features Yannis Kalligeros on the cover, President and CEO of Mercedes-Benz Hellas, who tells us that the Greek subsidiary has succeeded in serving as a point of reference for all companies in the Daimler network, internationally. Also, interviews are granted by Gregory Sklikas, CEO Europe of giant Aryzta, by the head, on a global level, of the advertising network of J. Walter Thompson, Tamara Ingram, by Chairman and CEO of Cosmos Business Systems, Dimitrios Dafnis, as well as by London Business School’s “new guru of management,” Freek Vermaulen.

In addition, Yannis Tseklenis speaks about his career, where aesthetics, fashion, and business converge, while the success story of Jeff Bezos highlights the value of persistence and commitment and shows how a company can conquer the world.

Furthermore, the issue includes matters relating to the heads of Greek banks in the country’s post MoU period and the economy, the major CEOs of the auto industry worldwide, as well as research related to significant investment activity in the field of tourism. The trade war that has been ravaging the planet, the recent Thessaloniki Trade Fair, developments in the Greek market, the scourge of the brain drain, and the problems related to investment in our country are also subjects that are featured in this issue, as well as the privatisations that are expected to take place in the near future.

It should be reminded that 5,000 senior executives and leaders of the 1,500 largest businesses in Greece as well as those who are actively interested in the developments and trends of the modern business world within and outside Greek borders receive Business New Magazine. It includes presentations by companies, sectoral research, exclusive interviews with CEOs, views and reporting as well as retrospectives of historic Greek companies, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents Direction Business Network’s new undertaking, complementing the latter’s effort to support entrepreneurship in our country with the business portal businessnews.gr, the annual edition of “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.

For more information, please contact Direction Business Network, Panagiota Georgiadi, 210 7712400 (223) Georgiadi@direction.gr.

The new edition of the Business News Magazine is in circulation

The monthly magazine on Greek and international entrepreneurship

With an extensive tribute to the future of mobility, in Greece and internationally, the fourth edition of the monthly magazine Business News Magazine is in circulation, bearing the signature of businessnews.gr, of the editorial team of Direction Business Network, as well as that of important freelancers. Entitled “The Future of Mobility”, the tribute deals with the new era on the horizon for the auto industry, but also the industry of leasing vehicles, which inter alia includes autonomous vehicles, green and sustainable mobility, new interface technologies and, of course, the various needs for consumers. Through the views of experts in the field, research data, and information from the magazine’s mission to the recent Global Fleet Conference in Rome, Business News Magazine outlines the trends and developments in the field, presenting everything that is expected in a few years.

In addition to the tribute and loyal to its philosophy of showcasing the protagonists of entrepreneurship who make a “difference” and decisively contribute to the Greek economy’s recovery, Business News Magazine features Spyros Poulidas on the cover of its latest issue, President and General Manager of IBM HELLAS. In the interview that he grants, he speaks about how IBM has evolved into one of the companies that is leading the way internationally in developments in digital transformation and artificial intelligence, as well as the dynamic presence it enjoys in our country, contributing to a radical restructuring of business.

In addition, the package also includes other interesting interviews, such as one with Dutch Ambassador Caspar Veldkamp, who refers to the need for more foreign direct investment in our country and, at the same time, the need for improving its competitiveness, an interview with Dimitris Maggioros, Deputy General Manager of Autohellas Hertz and Chairman of STEEAE, who speaks about the Greek car rental market, the flaws in the sector, and what is to come in the future, but also an interview with Leonidas Vrettakos, Executive Director of AB Vassilopoulos, who refers to the course of the chain’s growth as well as to the Greek supermarket market.

Also, the Greek Shipowners appearing on the VesselsValue list are presented, as well as those occupying the top positions in the Top 100 in world shipping for 2017 according to Lloyd’s. Finally, through its pages, the magazine “bids farewell” to the patriarch of the Greek pharmaceutical industry and sports, Pavlos Giannakopoulos.

Five thousand senior executives and leaders of the 1,500 largest businesses in Greece receive the magazine, as well as those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentations by companies, sectoral research, exclusive interviews with CEOs, views and reporting as well as retrospectives of historic Greek companies, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents Direction Business Network’s new undertaking, complementing the latter’s effort to support entrepreneurship in our country with the business portal businessnews.gr, the annual edition of “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.

For more information, please contact Direction Business Network, Panagiota Georgiadi, 210 7712400 (223) Georgiadi@direction.gr.

The IAB Hellas MiXX Awards 2018 raise the bar

The “Best in Show” award goes to The Avakon+. More than 300 officials were at the awards ceremony held at the “Bonboniera” summer cinema.

On Thursday, 12 July, the awards ceremony for MiXX Awards 2018 was carried out with great success at the “Bonboniera” Summer Cinema, with more than 300 members of the Greek digital market, held for yet another year by IAB Hellas, in collaboration with Direction Business Network under the auspices of the Ministry of Digital Policy, Telecommunications, and Media.

The MiXX Awards are a tradition with an international character that are a celebration and recognition of the year’s best videos in the Greek digital ecosystem, with the task of evaluation being undertaken again this year by an 11-member international jury which, as always, is composed of distinguished and experienced IAB network professionals.

This year’s winners

Avakon+ was awarded the prestigious “Best in Show” award this year (Who gets the Οscar), while the following companies received members’ awards and gold statuettes in individual categories:

Brand awareness and positioning: Members’ Award: The company Rascal for “Giannis Needs Milko” and gold to the company bwin.gr for “Who stole the cup”.

Direct response & Lead Generation: Members’ Award to the company MRM/McCann Athens for “Coca-Cola summer” and gold to Royal IHC/Digital Wise for “StartDredging.com.”

Best Brand / Product Launch: Members’ Award to Cosmote for “Cosmote Family” and to Tempo Omd for Coco.

Experimental and Innovative Campaign: Members’ Award and gold award to Giraffes in the kitchen for “Melissa on the road.”

Cross-Media Integration: Members’ Award to Piraeus Bank for “Winbank mobile app – 2 fools” and gold award again to Piraeus Bank for “Bancassurance Campaign #poupaeiokosmos.”

Social: A Members’ Award was shared by OPAP for “Athletes sing for Valentine’s Day” and Bwin.gr for “Who Stole The cup?”. Avakon+ received a gold award for “Who gets the Oscar?”.

PR Campaigns: Members’ Award to Cosmote for “Cosmote prepaid Mastercard” and gold to Βwin.gr for “Who Stole The cup?”.

Mobile Advertising: Members’ Award to Εurobank – iPROSPECT / iSOBAR for “Return of the Christmas Campaign”, and gold to Tempo Omd Hellas for Coco.

Search: Members’ Award: To Mindshare for “AIA e-parking service” and gold to Reprise – IPG MediaBrands for “Mediamarkt: For Media marktBlackfriday is the brightest time”.

Branded Content & Native Advertising: Members’ Award to Rascal for “Giannis needs Milko” and gold to Tempo Omd for “The Greek Wonder Woman”.

Effective Use of Data: Members’ Award to ΒGM OMD for “Natural Gas, Real time programmatic campaign” and gold to Generation Y for “Whatever the reason”.

Spiros Papageorgiou: The unique character of the ΜiΧΧ Awards

Announcing the commencement of the large ceremony of the Greek MiXX Awards, the president of IAB Hellas, Spyros Papageorgiou, referred to the importance of Greek digital advertising, while noting that “gradually, year by year, both the companies involved as well as the videos competing are increasing, raising the bar higher and higher. However, it is not this which makes the MiXX Αwards unique”, Spyros Papageorgiou added, while he listed certain critical elements which give the awards a unique and international character: Their regulations, the members of the International Committee that judge the films from an outward-looking perspective and, of course, the brand name of the awards themselves. At the same time, the members’ award operates in two ways: First, it provides the opportunity for all members of IAB Hellas to vote and pick the best films in their opinion but, at the same time, it stresses the event’s absolute transparency, as all films are available to each member for assessment.

“Lastly, in contrast to other approaches, we in no way link the number of submissions on the part of any company with its chances of success”, Spyros Papageorgiou emphatically noted while explaining: “This means that it is possible for a company with a single submission to be awarded the highest distinction. Something which may well deduct points from the commercialism of the awards but, nonetheless, we are certain that it adds to their institutional establishment and validity. All the foregoing add to the unique character of the ΜiΧΧ Awards”, the president of IAB Hellas added, subsequently thanking everyone who competed by submitting one or more films in this year’s awards, the members of the international 11-member committee for the time and effort they devoted to assess the films, the members who voted for the members’ award, the event’s major sponsor, Cosmote, as well as all sponsors and supporters. Spyros Papageorgiou specifically thanked all the members of the organisation’s administrative committee for their energy and ideas, as well as the organisation’s Vice President, G. Kapodistrias, who was overall responsible for the event this year as well. He also thanked Direction for “the seamless collaboration and, of course, everyone who attended the large celebration”.

Finally, the president of IAB Hellas referred to this year’s award which Evgenia Manolioudaki was in charge of, artist, art editor, co-owner of M art (a company active over the last 20 years in art, highlighting it as a means of communication) who assisted with a unique film designed solely for the Greek MiXX Awards.

Then, Marie Claire Buffet, Business Program Manager of IAB Europe, took the floor, speaking of the importance of the Greek IAB Ηellas MiXX Awards 2018.

Sponsors

In addition to Cosmote, which was the major sponsor of this year’s event, organisation of the event was supported by the following sponsors as well: ADWEB, steficon, Liquid Media, Mythos, DigitalWise and Polichromo.

IAB Hellas MiXX Awards 2018: This evening, the Awards Ceremony

The Awards Ceremony will top off MiXX Awards 2018, an international event which will take place today, Thursday, 12 July, at the Bonboniera Cinema in Kifisia, for the second consecutive year, organised by IAB Hellas in collaboration with Direction Business Network.

The MiXX Awards are a celebration and recognition of the year’s best videos in the Greek digital ecosystem, with the task of evaluation being undertaken, again this year, by an 11-member international jury which, as always, is composed of distinguished and experienced IAB network professionals The Greek market’s most significant digital marketing videos have been evaluated on the basis of international standards of creativity and effectiveness and, based on the Committee’s scoring, Gold, Silver and Bronze awards will be awarded for the event’s various categories, as well as the Best in Show Award, the highest distinction, which will go to the submission to receive the highest score from among all submissions in every category.

In more detail, the award categories include the following: 1. Brand awareness & Positioning 2. Direct Response & Lead Generation 3. Best Brand / Product Launch 4. Experimental & Innovative Campaign 5. Cross-Media Integration 6. Branded Content & Native Advertising 7. PR Campaigns 8. Mobile Advertising 9. Social 10. Search and 11. Effective Use of Data.

It should be noted that, for the second year in a row, the IAB Ηellas Members’ Awards will again be awarded, presented with great success for the first time at last year’s event. More specifically, a prize will be awarded for each category following a vote, in which every member of IAB Hellas shall participate equally.

The winners of Hair Awards by Estetica Hellas 2018

Glamorous and distinguished guests attended Hair Awards 2018 of Estetica Hellas, which took place in Zappeion Hall for the third consecutive year.

Estetica Hellas’s Publication  Director, Frini Latou, welcomed the attendees to the great night of hairdressing art, which has also highlighted the best products and services of 2018.

According to the publisher of Estetica Hellas, Vangelis Papalios,  “Hair Awards are the culmination of Estetica Hellas’s 16-year presence in the Greek market”. He also stressed the importance of the new category of Hair Awards, Best Young Hair Stylist.

 

The awards

The main distinctions and awards of the year are as follows:

Partner of the Year: Wella

Training of the Year: Wella

Launch & Campaign of the Year: Wellaplex by Wella

Professional Tool of the Year: ghd by wella

Best Artistic Team  of the Year: Prestige Telis Kikeris

Hair Care / Specialized Therapies: Bioproten Hairplex by Farcom Professional

Women Hair Care: Wella Professionals “Fusion”

Women Hair Styling: ΕΙΜΙ by Wella

Men Hair Care & Styling:  Seri Styling Gel by Farcom Professional

Dilution and thickening treatments: Nioxin – Wella Professionals

Lightening Product: Blondor by Wella

Permanent oxidative dye: Koleston Perfect  by Wella

Painting in the same tone / semi – permanent: Color Touch by  Wella

 

Best Hair Collection & New prize category

This year, the winners of the category  Best Hair Collection were:

Gino hairandmore won the Platinum Award, Ioanna Tzani won the Golden Award, Prestige Telis Kikeris the Silver, while the Bronze Award was given to Elena Verykiou.

The awards to the new category, Best Young Hair Stylist Award, were the following:

Gold Award, Elena-Maria Kapageridou

Silver Award, Anastasia Efremopoulou

Bronze Award, Alexandros Mattas

In addition, Honorary Awards were given to Efi Arvanitaki – Intercoiffure,  Kirikos Vasiliadis- Mod’s Hair and  George Sfakianakis-Teo Hair Design 40 Years- as a recognition for their long term contribution to hairdressing art.

Also, honorary award was allocated to Farcom, for the 48 Years Presence in Greek Cosmetic Industry  and to TSVL Hair Therapy, for the initiative of Hair Therapist Expert.

As an opening act of Hair Awards, the collection Athena by Tranoulis Haute Couture, which is part of the initiative “ Take Me Home”, for the return of the Parthenon marbles to Greece, was presented.

What is more, the event was honored by the publisher and director of Estetica Italia, Roberto Pissimiglia.

Particularly impressive was the closing of the event, when models from a total of nine hairdressing groups came to the stage, presenting  special hair trends.

Sponsors

Wella Professionals was the Golden sponsor of the event.

Highlife, Prestige Telis Kikeris and Farcom Professional, were sponsors as well. Pressious Arvanitidis  was typing sponsor, Commo Interiors was the backstage sponsor and Amuse Concept Events, the Event Sponsor.

It is worth noting that the awards were held under the aegis of the Industrial Chamber of Athens, the Artistic Union of Greek Hairdressers and the Hellenic Cosmetic,Toiletry & Perfumery Association.

Finally, KPMG was the supervising agency.

Direction triumphs in the 2nd Amstel Radler Media House Beach Volleyball Tournament

For the second consecutive year, the 2nd Amstel Radler Media House Beach Volleyball Tournament was carried out with great success at YABANAKI in Varkiza.

Groups participated from the following companies: 24MEDIA, DIRECTION BUSINESS NETWORK, BOUSSIAS COMMUNICATIONS, PLAN A, U-girl and the joint MSCOMM – Athenian Brewery team.

The event was aimed at supporting the efforts of the Charity “Ergastiri” in its mission of ensuring a decent life for the intellectually disabled.

After rough matches in the hot sand, the Winning Team proved to be DIRECTION BUSINESS NETWORK (consisting of: Marios Papalios, Giorgos Sakellopoulos, Alexandros Karampatsos, Themis Patrinos, and Giorgos Mavromatidis), which beat BOUSSIAS COMMUNICATIONS in a 2-1 set.

We thank the Athenian Brewery for successfully organising the event, and we are already preparing for the next!!

The countdown to the Hair Awards Ceremony has started…

It will be held on June 25 at “The Zappeion”

Hair Awards by Estetica Hellas aims to promote and reward the best products and services of the hairdressing industry, while the contestants win from the market itself, as it selects the best.

Opening the event will be “Fashion Show Athena by Tranoulis” sponsored by avaplasis. It is worth mentioning that “Tranoulis fashion home” supports the “TAKE ME HOME” movement, requesting the fair return of the Parthenon marbles to Greece.

Work of the following will be presented on stage:

*Christos Michailidis

*Fanis Mastrokostas & Maria Drettaki

*Gino hairandmore

*Hair Tonic

*Hairway

*Konstantinos Christopoulos

*Lemon Poppy Seed

*Nikolas Prekas

*Teo Hair Design

*Ιoanna Tzani

Βest Hair Collection

For a consecutive year, there will be the successful Award for Best Hair Collection / Best Fashion Proposal, giving hairdressers and hairdressing groups from all over Greece that have sent their collection to Estetica Hellas magazine, the opportunity to make a distinction and win the Platinum, Gold, Silver or Bronze Award.

Best Young Talent

This year there is a new award category, “Best Young Talent”, which allows hairdressers aged 18-25 from all around Greece to impress and win the Gold, Silver or Bronze Award.

Sponsors

Golden sponsor of the Awards is Wella Professionals. Sponsors include Farcom Professional, Prestige Telis Kikeris and Highlife.

Backstage equipment is supported by Commo Interiors, printing sponsor is Pressious Arvanitidis and Event Sponsor is Amuse. Public relations are managed by agent Beautiful People PR.

The awards are held under the auspices of the Athens Chamber of Small & Medium Industries, the Κ.Ε.Κ.Ε. and PSVAK. The controlling authority of the awards is KPMG.

Distinction and Awards for the “Protagonists of the Greek Economy”

Aegean Airlines is the Enterprise of the Year
More than 550 business executives attended the Awards Ceremony

 

The leading enterprises which have driven the efforts for return to growth and paved the way for a better tomorrow, were honored at the Awards Ceremony for Greek entrepreneurship excellence, “Protagonists of the Greek Economy”, organized for the fourth time by Direction Business Network on Monday June 11, 2018.

Enterprises were awarded for their protagonistic role in the field of real economy with sustained success, demonstrating growth and overcoming challenges within a generally dire business environment. The Ceremony took place at the Banqueting Hall of the Megaron Athens Concert Hall, attended by more than 550 top executives.

The awards bestowed were based on the official financial results of the companies, as reflected in the balance sheets which were collected and analyzed by Direction Business Reports and are included in the publication “The Strongest of the Greek Economy” by Direction Business Network which has just been released.

In particular, initially the Protagonists by Sector were awarded, and they were comprised of the leading companies within important sectors of the Greek economy, based on turnover, profit before tax and cash reserve. In this category, the companies that were distinguished were Amvyx S.A. (Alcohol Beverages – Trade), Iaponiki S.A. (Automobile Spare Parts), Toyota Hellas (Automobile Representatives), B&F Commercial & Garment Group (Clothing Industry), Kri Kri S.A. (Dairy Products), Lamda Development (Shopping Malls for the Company Lamda Olympia Village Α.Ε), Public Power Corporation S.A. (Energy), Athens Brewery (Brewery), Samsung Electronics Hellas (Electric and Electronic Products – Importers & Distributors) Bioiatriki S.A. (Medical Services), Ηousemarket S.A. – IKEA (Household Goods Stores), Pavlides Marbles-Granites (Marbles – Granites), Cavino S.A. (Winery), MEGA Disposables S.A. (Personal Hygiene Products – Τissue), AB Vassilopoulos (Supermarket), Accenture (Business Consultancy), ΑCS Courier (Courier Services) και PEIFASYNPE (Medicine Sector).

Also, Coca-Cola Tria Epsilon, ΟΤΕ S.A. and GR. SARANTIS S.A. were honored for their significant strategies in the area of Growth and Investment, whereas MEGA Dispasables S.A. and Pharmathen were awarded for their distinction in the area of Entrepreneurial export-led development.

The Turnaround Business Awards were presented to the companies Genesis Pharma S.A., DODONI S.A., MEVGAL S.A. and Wind Hellas, for their achievement to recover and grow despite the difficult economic environment.

The Greek Business Champions Awards were bestowed to companies with annual turnover exceeding 10 million Euros and as reflected in the 2016 financial statements, they succeeded in that particular year to simultaneously increase the turnover and profit before tax by over 20%.

Specifically, in this category, the companies which were awarded were: Amvyx S.A., Anastasopoulos Vasileios  S.A., ΑΝΕD Kritikos S.A., Armos Prokataskeves S.A., ΑΤΕSΕ S.A., Βandai Namco Entertainment Ηellas, Viacar S.A., Gefsinous S.A., DSV Hellas S.A., Elinoil S.A., Hellenic Brewery of Atalanti  S.A., Ernst & Young, FCA Greece S.A., Frezyderm S.A., IFET, Inventor A.G. S.A., Landis + Gyr, Leaseplan Hellas S.A., Manessis Travel S.A., Mavrogenis D. Nippon S.A., Mineral Trade Ltd., Novo Nordisk Hellas Ltd., Novastar Ltd., Nuntius Brokerage and Investment Services S.A., Dromeas S.A., Piraeus Direct Services S.A., Pescanova Hellas Ltd., POTPAN Foodservice S.A., Selonda Aquaculture S.A., Shire Hellas S.A., Toyota Μaterial Handling Greece S.A., Vestas Hellas Wind Energy Technology, Vicko Ilias Triantafyllidis S.A. and West S.A.

The enterprise Petros Petropoulos S.A., active since 1922, was presented the Historic Greek Enterprise Award, and the Excellence Award for European Contribution was presented to Panos Karvounis, who worked 35 years at the European Commission and headed the Greek Delegation during 2010-2017.

Finally, the highlight of the evening, the Enterprise of the Year Award was awarded to Aegean Airlines, resulting from the vote, taking place for the second consecutive year, among 6,500 top executives from the largest Greek companies. The candidates included 20 significant Greek enterprises with a positive performance and dynamic growth strategies, who were nominated following a preselection procedure executed by a special Awards Committee of the organization.

The presenter of the Awards Ceremony was the journalist Mr. Georgios Kouros, and the evening was opened by the publisher and Managing Director of Direction Business Network, Mr. Evangelos Papalios, who stressed that “those who are awarded as well as those who are included in the publication “The Strongest of the Greek Economy” represent the center for growth and optimism, from which the country’s economy will recover.”

It is worth noting that just before Mr. Papalio’s opening speech, a minute of silence was kept for the three very important representatives of Greek entrepreneurship who recently passed away: Stelios Sklaventis, Theodore Vasilakis and Pavlos Giannakopoulos.

The “Protagonists of the Greek Economy 2018” was held under the auspices of the Ministry of Economy and Development and of SEV – Hellenic Federation of Enterprises and was made possible by our Major Sponsor Piraeus Bank. Sponsors also included Wind, Goodrive Technologies and Mobileye while Supporters were Amvyx (Glenfiddich), ΒΝΙ Greece, Hellenic Wine Cellars, The Design Agency, Zazoo, ImagePro and Future Μodels & Management. The event was also supported by Weber Shandwick (Οfficial Partner), Pressious Arvanitidis (Printing), Polichromo (Digital Printing) and eventora (Voting Platform). Media sponsors included the websites advertising.gr, ΒusinessNews.gr and euro2day.gr, the magazine Business News Magazine and the television channel SBC.