New image for adbusiness

Adbusiness: A new year, a new image.

Entering 2020 and having reached the 1,000-issue milestone the year before, adbusiness decided to carry out a major renewal of its layout and image. The magazine’s new era includes a new modern layout, a different look & feel, a new logo and more creative visualisations of topics, while the design also includes new cartoons and columns to be launched in the near future.

Of course, we are guided by our readers and their needs. Adbusiness was founded in 1995 with the firm and clear goal of being a tool for executives in the sector of traditional and digital Communication, Advertising, Marketing and Mass Media. Today, 25 years later, it is staying that course, faithful to the mission of providing reliable, timely and substantial reporting.

Adbusiness was the first of several market-oriented subscription magazines currently issued by Direction Business Network, and it was specially designed for busy people who need direct and fast information on the market.  It was, is and will continue to be a magazine focused on substance, eschewing sensationalism. The new layout also serves this goal, rendering even more effective the presentation of the topics covered by the magazine: news and developments in the Greek and international Communication and Marketing sectors, current affairs, emerging trends, protagonists, stand-out case studies and companies, creative and innovative concepts making waves, and surveys and studies providing invaluable insights.

Adbusiness’s guiding principles have always been “obsession” with reporting, “tight” news writing, refusal to simply reprint sterile press releases, and commitment to documentation and hard data. These principles remain unchanged and have won the appreciation of our readers, who demand high journalistic standards. This philosophy is non-negotiable. The new cache has been designed and applied with precisely this in mind. Our goal is to enable readers to access information easily and quickly, with state-of-the-art visuals and design.

The magazine’s new layout is a milestone in adbusiness’s long career in the Greek publishing market and marks its entry into a new era in which – despite dire predictions to the contrary – print has a dynamic and substantial role to play. For years now, adbusiness has been supplemented by the daily BusinessToday newsletter and the advertising.gr portal, and – together with its various special issues – it has succeeded in finding its role in the new environment in terms of content consumption, growing steadily stronger. Its new cache is yet another step in this direction and underscores the dynamic and value of print publications, including their potential for renewal and enrichment on a regular basis.

With its new look, adbusiness is becoming even more modern and up to date.

After all, it’s only 25 years old. We plan to take it many years into the future.

BusinessNews.gr enters a new era

BusinessNews.gr has entered a new era, embarking on a complete visual and design renovation. With the aim of better serving the needs and requirements of our readers and partners six years after our initial launch in November 2013, www.BusinessNews.gr now has a new look & feel, reflecting the trends and demands of the times.

BusinessNews.gr was created to provide direct, timely and reliable coverage of all the developments in every business sector in Greece and internationally. It was also created to provide unbiased coverage of the news and to promote issues, companies, individuals and case studies that deserve our attention. And it was designed to provide visitors with comprehensive reporting, always in line with the principles of good journalism.

With its new design, www.BusinessNews.gr continues to honor this philosophy, striving to provide you with all of the business sector’s news in an even more easily accessible and easy-to-read form. Our main aim was for the renovation to make our site even ‘cleaner’, more useful, easier to browse and more functional on every level, giving users a more integrated experience, whether they are on a PC or a mobile device.

We also wanted to optimise our presentation of breaking news stories, international and popular news items, and interviews with and articles by leaders on the domestic business scene. In collaboration with MainSys, we added new categories and sections to our site, and at the same time we made technical improvements aimed solely at fully meeting the needs of our readers and partners.

Naturally, a few bugs surfaced during this radical renovation, but these were all dealt with recently, while the beta version was running. So we can now say with pride that all of the technical issues have been resolved and www.BusinessNews.gr is now here, richer and more dynamic than ever.

Of course, a good thing can always get even better, and this is why we are making constant improvements and additions, always looking to the future. BusinessNews.gr is a living organism that is constantly evolving and growing in terms of both content and technological capabilities.

This is how it started in 2013, and this philosophy and mindset will take us into the future.

Mehdi Khoubbane on the cover of the new edition of Business News Magazine

The 13th edition of Business Leaders magazine includes a profile of the General Manager of L’Oréal Hellas.

 

Mehdi Khoubbane, the General Manager of L’Oréal Hellas, is interviewed in – and graces the cover of – the 13th issue of Business News Magazine. He talks about his time heading the company in Greece and the philosophy of L’Oréal Hellas on every level. He underscores the company’s long-term commitment to the Greek market, expressing his strong faith in the company’s prospects. He also discusses everything he has learned during his career in different places around the world, as well as the strong impression Greece and its people have made on him.

Also interviewed in this issue are John Farnell, Giorgos Kyriakos (member of the Folli Follie BoD), Niki Syropoulou (Singularity Summit), Nikitas Konstantellos (ICAP), Αrchimandrite Athenagoras Loukataris (Lighthouse of the World), and Spyros Karavoulis (HOCSH).

The new issue of Business News Magazine also commemorates Dr. Giorgos Avlonitis and Vassilis Kampourakis, who are no longer with us, and hosts representatives of major market organizations with their forecasts for 2020. Finally, the magazine provides a detailed presentation of two major surveys concerning the 100 largest industries in Greece and the biggest deals the country has seen in recent years.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion essays and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Direction Business Network’s Business News Magazine complements the businessnews.gr portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards.

 

For more information, please contact Direction Business Network, Panagiota Georgiadi, 210 7712400 (223) georgiadi@direction.gr.

Issue 12 of Business News Magazine is now available

Special feature on the Health sector in Business Leaders magazine 

Julia Tseti, president and CEO of the Tsetis Group of Pharmaceutical Companies (OFET), gives the featured interview and graces the cover of issue 12 of Direction Business Network’s Business News Magazine.

The head of the Uni-pharma and InterMed pharmaceutical companies talks to Business News Magazine about the challenges that come with her role, the continuous growth of the Tsetis Goup of Pharmaceutical Companies, and the new investment and business moves she has planned. She underscores the importance of production and investment in Greece, and stresses that our country needs to develop an industrial conscience.

The new issue of Business News Magazine also includes a major feature, including in-depth research, on the Health Sector in Greece, presenting the largest pharmaceutical industries, pharmaceutical companies, pharmaceutical wholesalers and private medical services companies. The research is based on the companies’ financials as set out in the published balance sheets for 2017 and 2018.

Also in the new issue are interviews with Antonis Monokrousos, Country Leader Oracle Hellas & Cluster Leader of Greece, Cyprus and Malta; Nikolaos Bakatselos, president of the American-Hellenic Chamber of Commerce, and Giorgos Barboutis, representative and member of the BoD of the Rodos Palace Resort Hotel & Convention Center, who talked to Business News Magazine about the 45-year history of the historic hotel.

Finally the new issue looks at Brexit and its impact on the Greek and international market, the start-up Dialectica, and the innovative way in which Adam Long, the Executive Director of Conscious Step, is trying to change the world.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion pieces and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine complements the BusinessNews.gr portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards in our effort to support business.

Issue 11 of Business News Magazine is now available

Special feature on auditing firms in the Business Leaders magazine

 

Issue 11 of Direction Business Network’s Business News Magazine includes a featured interview with Christos Charpantidis, the president and CEO of Papastratos, who also graces the cover.

Having headed Papastratos since August 2015, he talks about the company’s constant improvement, the new era for Papastratos in Greece following the €300-million investment in the Aspropyrgos plant, IQOS and the vision of a cigarette-free future. He also talks about the Greek economy, the strategy and philosophy that make Papastratos stand out, and his great love of sports and the sea.

The new issue of Business News Magazine also includes an in-depth report on auditing firms in Greece, presenting their finances, their major clients, the challenges they are facing and the plans they are implementing, via statements from company heads. Also presented are complete financial data on the largest and most profitable companies in Greece.

In the new issue, you will also find interviews with the co-creator of Wikileaks, network security expert Daniel Domscheit–Berg; the CEO of Foodrinco, Giorgos Bytogiannis; and Maria Kokali, the 18-year-old who “stole the show” at the latest SEV General Assembly. Finally the new issue looks at, among other things, the brain-drain problem, the best-paid CEOs on the planet, how market organizations see the lifting of capital controls, and Greece’s return to the investment map.

Business News Magazine is sent to 5000 high-ranking executives and heads of the 1,500 largest businesses in the Greek market, as well as to anyone with an active interest in developments and trends in modern business in Greece and beyond. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinion pieces and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine is Direction Business Network’s newest endeavour, complementing its effort to support business in our country through the businessnews.gr portal, the annual publication The Strongest of the Greek Economy, and the “Protagonists of the Greek Economy” awards.

2nd issue of FLEET BUSINESS now available

The 2nd issue of FLEET BUSINESS, the magazine with its finger on the pulse of the fleet and mobility sector in Greece and Europe, is now available.

This publication is part of Direction Business Network’s new publishing endeavour aimed at filling the void in coverage of the Fleet and Mobility Management sector. This project includes the electronic publication FleetNews, which already counts 36 issues, providing weekly coverage of all relevant market issues, and the fleetnews.gr portal for the Fleet Management and Mobility market. Its target readership is executives of the Car, Leasing & Rental, Transport and Mobility market in general, as well as all businesses that have company vehicles.

Direction Business Network is being supported in this new endeavour by Belgium-based Nexus Communication, a leader in business-to-business news on fleet management and mobility issues internationally.

The second issue looks at the advanced technologies reshaping mobility, the global and European premium car market, the transformation of the leasing and fleet management market – which continues to focus on the company car – electric vehicles, diesel and natural gas, and includes interviews with the head of Leaseplan in Greece, Konstantinos Petroutsos, and the head of BMW, Dr. Robert Irlinger.

DAZZLING CEREMONY AT HAIR AWARDS 2019 BY ESTETICA HELLAS, POWERED BY L’ORÉAL PROFESSIONNEL

Estetica Hellas magazine hosted the Hair Awards 2019 / Greek Hairdressing Awards powered by L’Oréal Professionnel for the fourth consecutive year, on Monday, 24 June, at the Athens Concert Hall, in a dazzling ceremony that the guests will long remember, not just for the impressive catwalks, but also for the hairdressing competition – new this year – in which 24 finalists competed in eight categories.

This year’s awards were aimed at promoting and rewarding the best hairdressing creations in Greece, while also discovering new talent and recognising the finest professionals. Assessment and ranking of the winners was carried out in a transparent manner, via an electronic platform, by an international committee – Angelo Seminara, International Artistic Team of the Year Award at International Hairdressing Awards 2019, four-time winner of the British Hairdresser of the Year Award, three-time winner of the Grand Trophy AIPP Award; Christofe Gaillet, L’Oréal Professional Ambassador; Bertram K, International L’Oréal Professional Ambassador; Hakan Kose, Celebrity & Award Winning Hairdresser; Klaus Peter Ochs, AIPP Legend Award, President Intercoiffure Mondial – reflecting the high level of the Greek hairdressing scene on the global map of hairdressing art. The winners of the Hair Awards 2019/Greek Hairdressing Awards by L’Oréal Professionnel 2019, hosted by Εstetica Hellas, were:

 

BEST HAIR COLLECTION Michailidis Christos
BEST AVANT GARDE COLLECTION Verikiou Elena
COLORIST OF THE YEAR Hue Noemie
ARTISTIC TEAM OF THE YEAR H.C.G. TEAM
HAIR DRESSER OF THE YEAR Zaimis Thanos
BEST YOUNG TALENT Kalokoh Maria
SALON DESIGN OF THE YEAR GINO HAIRANDMORE (Kolonaki)
BEST SOCIAL MEDIA ACTIVITY ginohairandmore

 

Note that there were five successful hairdressing teams on stage, presenting their creations: ginohairandmore, Hair Way, HCG, Lemon Poppy Seed andL’Oréal Professionnel PRO Artists.

The event was held under the auspices of the Association of Greek Artistic Hairdressers (KEKE) and the Panhellenic Association of Perfume & Cosmetics Industries and Representatives (PSVAK). The premier sponsor of this year’s awards was L’Oréal Professionnel. The sponsor companies were ΒMac Greece, Commo Interiors, Farcom Professional, INDOLA Greece και Kyana Professional Hair Products. Anna Xenou provided backstage equipment support, and Amuse Concept Events was the Event Sponsor. HighLife was the Hair Extensions sponsor, and anaPLASIS was the Models Beauty Care Sponsor. Finally, Villa Sandi was the Red Carpet Sponsor.

Aris Georgiadis was the artistic director of the event, and Beautiful People PR handled public relations.

Passion for success plays the leading role in the new Business News Magazine

Antony Barounas, Rick Pitino, and Raja Rajamannar speak in the new 10th edition of the business magazine for business leaders.

Internationally renowned leading personalities bear witness to the significance of passion as a necessary element for success in the new 10th edition of Direction Business Network’s business magazine, Business News Magazine.

This time, the cover features Antony Barounas, Vice President & General Manager, Europe and Global Accounts of Lenovo, who stresses that “you must set goals and show passion, whichever career path you may decide to follow.” On the same wavelength, the emblematic Hall of Famer basketball coach, Rick Pitino, who honours our country’s courts with his presence on the bench of Panathinaikos, explains in his interview that the recipe for success is what he himself refers to as PHD: Passion, Hunger, Drive.

In addition, Raja Rajamannar, President of the World Federation of Advertisers, CMO of Mastercard, and recipient of the 2018 Global Marketer of the Year award, in an exclusive interview he granted to the magazine during his recent trip to Greece, speaks of the new role of marketing and the new challenges for brands and advertisers, while London Business School Professor Michael G. Jacobides analyses new strategic challenges that are emerging for business on a global level. Furthermore, Dr. Nikolaos Dimitriadis, CEO of Neuromarketing Trizma Neuro, explains how neurosciences and neuromarketing can benefit businesses as well as the leaders themselves, while the President of L’Oréal Professional Products Division, Nathalie Roos, presents the secret of the multinational giant’s success.

Moreover, within the pages of the magazine’s new edition, the very interesting findings are presented of the fifth KPMG CEO Outlook study, with a special focus on Greek data, as well as the characteristic comments made in this regard by Nikos Vousineas, Chairman and CEO of KPMG in Greece. Finally, among other things, the new edition features topics on the environment, on the world’s highest paid athletes, on how institutional bodies received the measures that the State announced in the pre-election period as well as on the next generation’s leaders who already attract the attention of the international public opinion.

It should be reminded that Business News Magazine is sent to 5,000 senior executives and leaders of the 1,500 largest businesses in Greece and to those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentation of businesses, sectoral research, exclusive interviews with CEOs, opinions and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents a new undertaking by Direction Business Network, complementing its effort to support business in our country through the business portal businessnews.gr, the annual edition “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.

 

For more information, please contact Direction Business Network, Ms. Panagiota Georgiadi, 210 7712400 (223) georgiadi@direction.gr.

The “Protagonists of the Greek Economy” have been named for the fifth year in a row

The businesses which, with their achievements and their hard and methodical effort are leading the country and the economy forward, were honoured in the Award Ceremony for the tradition-awards for Greek Business “Protagonists of the Greek Economy,” that was organised for the fifth time by Direction Business Network on Monday, 10 June 2019.

In the packed Banquet Hall of the Athens Concert Hall, with more than 600 high-ranking executives and representatives of the academic world in attendance, businesses were honoured for that they constitute the brilliant present and future of Greek business, which are preparing Greece’s future.

The awards were based on the official financial data of the companies as they appear in the financial reports included in the edition “The Strongest of the Greek Economy” by Direction Business Network, which just came out.

Initially, Industry Protagonists, comprising of leading businesses of the Greek economy’s key industries were honoured, on the basis of their turnover, gross profits and cash on hand. In this category, the following companies were awarded: Amvyx S.A. (Alcoholic Beverages), Iaponiki S.A. (Auto parts), Giotis S.A. (Food Industry – Baby Food), Spot Thompson (Advertising Companies), The Mall Athens (Commercial Centres), PPC S.A. (Energy), Athenian Brewery (Brewing Industry), Plaisio Computers (PC – Technology), Acme Education Group (Private Post-Lyceum Education), Nireus Aquaculture (Aquaculture), Cavino S.A. (Wine Production), AB Vasilopoulos S.A. (Super Market), Accenture S.A. (Business Consulting Services), ACS Postal Services S.A. (Courier Services) PEIFASYN (Pharmaceutical Wholesalers), MEGA Personal Hygiene Products S.A. (Personal Hygiene Paper Products) and Coca-Cola HBC Greece S.A. (Juice -Beverages)

In addition, APSI-Pindos and Lidl Hellas were honoured for their significant activities in the fields of Development and Investment, while Bic VIOLEX S.A., Barba Stathis S.A., Pavlidis S.A Marble – Granite, Pharmathen, Selonda Aquaculture SA, Septona S.A., and Uni-Pharma received awards because they stood out in the field of Business Extroversion.

Turnaround Business awards were distributed to the companies Hyundai Greece S.A., Premier Capital Hellas (McDonald’s) and Venus Growers, in recognition of their achievement in overcoming any difficulties they face, and for returning on a trajectory of growth.

In addition, Greek Business Champions were awarded, companies with an annual turnover that exceeds 10 million euros, which, as it arises from their financial data for 2017, managed to increase their turnover at the same time as their gross profits by more than 20% during that specific year.

More specifically, the following companies were awarded in this category: Active Computer Systems S.A., Violanta S.A., Carrier Frigel Apostolou, FCA Greece S.A., HAFCO S.A., HST S.A., Thrakon Mortars of Thrace, Imagin Facility Management, Inventor A.G. S.A., IFET S.A., Mavrogenis D. “Nippon” S.A., Mellon Technologies S.A., MSPS S.A. Navicon S.A., NCR (Greece) S.A., Novastar LLC, NRG Trading House Energy S.A., Pavlidis S.A. Marble-Granite, Polisan Greece S.A., Proporeia LLC “Avance”, Siemens Healthcare S.A., SEKE S.A., Tanko Petfood S.A., L. Tasoulis S.A., Teoren Motors S.A., Tourists Enterprises of Chalkidiki, West S.A., Hydromarin S.A., and Zeus International.

Hellenic Railways, which are celebrating the 150th anniversary from their foundation this year, as well as. Titan Cement S.A., which was founded in Greece in 1902, were awarded as Historical Enterprises. In addition, Panos Germanos, Founder of the Olympia Group, was honoured with the International Greek Entrepreneur Excellence Award which has been established since 2017 to honour entrepreneurs of Greek origin who have excelled within and beyond the borders of Greece, while Ioannis Karagiannis, the Group’s Chairman, received the award.

Finally, the competition’s top honour, Company of the Year, went to Papastratos, following a vote which was held for the third year in a row among 7,500 high-ranking executives of the largest Greek companies. Twenty of the most important Greek companies with a positive trajectory and dynamic growth activity were candidates, which resulted following a pre-selection procedure with which the competition’s special awards committee proceeded.

Upon receipt of the award, Christos Harpantidis, Chairman and Managing Director of Papastratos stated that “The true protagonists in Papastratos being awarded Company of the Year are my 1,420 colleagues who, through their work, and with their dedication and boldness, have put their stamp on this especially important distinction and grant me the privilege of coming here on their behalf to receive this award. We at Papastratos believe that it is our duty and obligation to come out ahead, to create possibilities so that what is good can increase manifold, and to take as many people as possible along with us. We bear the responsibility of our role as a social and business leader. We shall not wait for the world to change in order to forge ahead. We have decided to change the world together, and we shall take as many people as we can along with us, so that we can continue for a better future.”

The journalist Dora Panteli was the event’s presenter, while the evening was launched by Evangelos Papalios, Publisher-Director of Direction Business Network, who highlighted that “all the companies that received awards as well as all the companies mentioned in the edition “The Strongest Greek Companies” represent the present and the future of Greek business. Through their achievements, they demonstrate that whichever government may be in power after 7 July, it must have entrepreneurship as its No. 1 goal.”

With the support of Piraeus Bank, for yet another year, the tradition falls under the auspices of the Ministry of Finance & Development as well as SEV. Max Media Greece was the major sponsor.

Wind was the Telecoms Provider, while the companies IRI, Evin Intzoglou and Amvyx (Glenfiddich) were Sponsors. Supporters included Greek Wine Cellars, The Design Agency, and CEO Clubs Greece. In addition, the competition was supported by Weber Shandwick, Image Pro, We For Media (Official Partners), PressiousArvanitidis, Polichromo, Mass Courier.

Personalities that stand out in the new Business News Magazine

The new 9th edition of the monthly business magazine is now in circulation.

Important leading personalities that stand out on the business scene, but not just limited to this, are presented yet again in the 9th edition of Direction Business Network’s business magazine, Business News Magazine.

This time, the cover features Thanasis Koukoutaris who, through the success story of alfa, reminds everybody of the value of authenticity, and that quality is always met with recognition. He began by selling pies in a square in Kozani and, presently, the company that he founded enjoys a presence, through its products, in 35 countries around the world.

In addition, the edition includes interviews with Dr. Jane Goodall PhD, DBE, UN Messenger of Peace, Gideon Marks who is emblematic for American and foreign start-up ecosystems, the ambassador of India – the fastest growing economy on the planet – to Greece, Shamma Jain, as well as Professor John Davis, a global expert on the topic of family business and creator of the famous “3 circle model” which for 40 years now has constituted the most widely used, internationally, conceptual framework for understanding the complexity of family businesses.

Furthermore, in the new edition, Business News Magazine presents the valuable insights from the Startup World Cup & Summit which was held for the first time in our country, while it highlights the companies that stood out in the context of the Growth Awards and Best Workplaces In addition, within the pages of the edition, there are topics on, among other things, Greta Thunberg, the 16-year-old student from Sweden whose goal it is to change the world, the world’s 10 youngest multimillionaires at the moment, the “Big 4” of Greek football and their official financial data, as well as the “smart cities” of the future.

It should be reminded that Business News Magazine is sent to 5,000 senior executives and leaders of the 1,500 largest businesses in Greece and to those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentation of businesses, sectoral research, exclusive interviews with CEOs, opinions and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents a new undertaking by Direction Business Network, complementing its effort to support business in our country through the business portal businessnews.gr, the annual edition “The Strongest Greek Companies” and the “Protagonists of the Greek Economy” awards.

 

For more information, please contact Direction Business Network, Panagiota Georgiadi at 210 7712400 (223) georgiadi@direction.gr