Passion for success plays the leading role in the new Business News Magazine

Antony Barounas, Rick Pitino, and Raja Rajamannar speak in the new 10th edition of the business magazine for business leaders.

Internationally renowned leading personalities bear witness to the significance of passion as a necessary element for success in the new 10th edition of Direction Business Network’s business magazine, Business News Magazine.

This time, the cover features Antony Barounas, Vice President & General Manager, Europe and Global Accounts of Lenovo, who stresses that “you must set goals and show passion, whichever career path you may decide to follow.” On the same wavelength, the emblematic Hall of Famer basketball coach, Rick Pitino, who honours our country’s courts with his presence on the bench of Panathinaikos, explains in his interview that the recipe for success is what he himself refers to as PHD: Passion, Hunger, Drive.

In addition, Raja Rajamannar, President of the World Federation of Advertisers, CMO of Mastercard, and recipient of the 2018 Global Marketer of the Year award, in an exclusive interview he granted to the magazine during his recent trip to Greece, speaks of the new role of marketing and the new challenges for brands and advertisers, while London Business School Professor Michael G. Jacobides analyses new strategic challenges that are emerging for business on a global level. Furthermore, Dr. Nikolaos Dimitriadis, CEO of Neuromarketing Trizma Neuro, explains how neurosciences and neuromarketing can benefit businesses as well as the leaders themselves, while the President of L’Oréal Professional Products Division, Nathalie Roos, presents the secret of the multinational giant’s success.

Moreover, within the pages of the magazine’s new edition, the very interesting findings are presented of the fifth KPMG CEO Outlook study, with a special focus on Greek data, as well as the characteristic comments made in this regard by Nikos Vousineas, Chairman and CEO of KPMG in Greece. Finally, among other things, the new edition features topics on the environment, on the world’s highest paid athletes, on how institutional bodies received the measures that the State announced in the pre-election period as well as on the next generation’s leaders who already attract the attention of the international public opinion.

It should be reminded that Business News Magazine is sent to 5,000 senior executives and leaders of the 1,500 largest businesses in Greece and to those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentation of businesses, sectoral research, exclusive interviews with CEOs, opinions and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents a new undertaking by Direction Business Network, complementing its effort to support business in our country through the business portal businessnews.gr, the annual edition “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.

 

For more information, please contact Direction Business Network, Ms. Panagiota Georgiadi, 210 7712400 (223) georgiadi@direction.gr.

The “Protagonists of the Greek Economy” have been named for the fifth year in a row

The businesses which, with their achievements and their hard and methodical effort are leading the country and the economy forward, were honoured in the Award Ceremony for the tradition-awards for Greek Business “Protagonists of the Greek Economy,” that was organised for the fifth time by Direction Business Network on Monday, 10 June 2019.

In the packed Banquet Hall of the Athens Concert Hall, with more than 600 high-ranking executives and representatives of the academic world in attendance, businesses were honoured for that they constitute the brilliant present and future of Greek business, which are preparing Greece’s future.

The awards were based on the official financial data of the companies as they appear in the financial reports included in the edition “The Strongest of the Greek Economy” by Direction Business Network, which just came out.

Initially, Industry Protagonists, comprising of leading businesses of the Greek economy’s key industries were honoured, on the basis of their turnover, gross profits and cash on hand. In this category, the following companies were awarded: Amvyx S.A. (Alcoholic Beverages), Iaponiki S.A. (Auto parts), Giotis S.A. (Food Industry – Baby Food), Spot Thompson (Advertising Companies), The Mall Athens (Commercial Centres), PPC S.A. (Energy), Athenian Brewery (Brewing Industry), Plaisio Computers (PC – Technology), Acme Education Group (Private Post-Lyceum Education), Nireus Aquaculture (Aquaculture), Cavino S.A. (Wine Production), AB Vasilopoulos S.A. (Super Market), Accenture S.A. (Business Consulting Services), ACS Postal Services S.A. (Courier Services) PEIFASYN (Pharmaceutical Wholesalers), MEGA Personal Hygiene Products S.A. (Personal Hygiene Paper Products) and Coca-Cola HBC Greece S.A. (Juice -Beverages)

In addition, APSI-Pindos and Lidl Hellas were honoured for their significant activities in the fields of Development and Investment, while Bic VIOLEX S.A., Barba Stathis S.A., Pavlidis S.A Marble – Granite, Pharmathen, Selonda Aquaculture SA, Septona S.A., and Uni-Pharma received awards because they stood out in the field of Business Extroversion.

Turnaround Business awards were distributed to the companies Hyundai Greece S.A., Premier Capital Hellas (McDonald’s) and Venus Growers, in recognition of their achievement in overcoming any difficulties they face, and for returning on a trajectory of growth.

In addition, Greek Business Champions were awarded, companies with an annual turnover that exceeds 10 million euros, which, as it arises from their financial data for 2017, managed to increase their turnover at the same time as their gross profits by more than 20% during that specific year.

More specifically, the following companies were awarded in this category: Active Computer Systems S.A., Violanta S.A., Carrier Frigel Apostolou, FCA Greece S.A., HAFCO S.A., HST S.A., Thrakon Mortars of Thrace, Imagin Facility Management, Inventor A.G. S.A., IFET S.A., Mavrogenis D. “Nippon” S.A., Mellon Technologies S.A., MSPS S.A. Navicon S.A., NCR (Greece) S.A., Novastar LLC, NRG Trading House Energy S.A., Pavlidis S.A. Marble-Granite, Polisan Greece S.A., Proporeia LLC “Avance”, Siemens Healthcare S.A., SEKE S.A., Tanko Petfood S.A., L. Tasoulis S.A., Teoren Motors S.A., Tourists Enterprises of Chalkidiki, West S.A., Hydromarin S.A., and Zeus International.

Hellenic Railways, which are celebrating the 150th anniversary from their foundation this year, as well as. Titan Cement S.A., which was founded in Greece in 1902, were awarded as Historical Enterprises. In addition, Panos Germanos, Founder of the Olympia Group, was honoured with the International Greek Entrepreneur Excellence Award which has been established since 2017 to honour entrepreneurs of Greek origin who have excelled within and beyond the borders of Greece, while Ioannis Karagiannis, the Group’s Chairman, received the award.

Finally, the competition’s top honour, Company of the Year, went to Papastratos, following a vote which was held for the third year in a row among 7,500 high-ranking executives of the largest Greek companies. Twenty of the most important Greek companies with a positive trajectory and dynamic growth activity were candidates, which resulted following a pre-selection procedure with which the competition’s special awards committee proceeded.

Upon receipt of the award, Christos Harpantidis, Chairman and Managing Director of Papastratos stated that “The true protagonists in Papastratos being awarded Company of the Year are my 1,420 colleagues who, through their work, and with their dedication and boldness, have put their stamp on this especially important distinction and grant me the privilege of coming here on their behalf to receive this award. We at Papastratos believe that it is our duty and obligation to come out ahead, to create possibilities so that what is good can increase manifold, and to take as many people as possible along with us. We bear the responsibility of our role as a social and business leader. We shall not wait for the world to change in order to forge ahead. We have decided to change the world together, and we shall take as many people as we can along with us, so that we can continue for a better future.”

The journalist Dora Panteli was the event’s presenter, while the evening was launched by Evangelos Papalios, Publisher-Director of Direction Business Network, who highlighted that “all the companies that received awards as well as all the companies mentioned in the edition “The Strongest Greek Companies” represent the present and the future of Greek business. Through their achievements, they demonstrate that whichever government may be in power after 7 July, it must have entrepreneurship as its No. 1 goal.”

With the support of Piraeus Bank, for yet another year, the tradition falls under the auspices of the Ministry of Finance & Development as well as SEV. Max Media Greece was the major sponsor.

Wind was the Telecoms Provider, while the companies IRI, Evin Intzoglou and Amvyx (Glenfiddich) were Sponsors. Supporters included Greek Wine Cellars, The Design Agency, and CEO Clubs Greece. In addition, the competition was supported by Weber Shandwick, Image Pro, We For Media (Official Partners), PressiousArvanitidis, Polichromo, Mass Courier.

Personalities that stand out in the new Business News Magazine

The new 9th edition of the monthly business magazine is now in circulation.

Important leading personalities that stand out on the business scene, but not just limited to this, are presented yet again in the 9th edition of Direction Business Network’s business magazine, Business News Magazine.

This time, the cover features Thanasis Koukoutaris who, through the success story of alfa, reminds everybody of the value of authenticity, and that quality is always met with recognition. He began by selling pies in a square in Kozani and, presently, the company that he founded enjoys a presence, through its products, in 35 countries around the world.

In addition, the edition includes interviews with Dr. Jane Goodall PhD, DBE, UN Messenger of Peace, Gideon Marks who is emblematic for American and foreign start-up ecosystems, the ambassador of India – the fastest growing economy on the planet – to Greece, Shamma Jain, as well as Professor John Davis, a global expert on the topic of family business and creator of the famous “3 circle model” which for 40 years now has constituted the most widely used, internationally, conceptual framework for understanding the complexity of family businesses.

Furthermore, in the new edition, Business News Magazine presents the valuable insights from the Startup World Cup & Summit which was held for the first time in our country, while it highlights the companies that stood out in the context of the Growth Awards and Best Workplaces In addition, within the pages of the edition, there are topics on, among other things, Greta Thunberg, the 16-year-old student from Sweden whose goal it is to change the world, the world’s 10 youngest multimillionaires at the moment, the “Big 4” of Greek football and their official financial data, as well as the “smart cities” of the future.

It should be reminded that Business News Magazine is sent to 5,000 senior executives and leaders of the 1,500 largest businesses in Greece and to those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentation of businesses, sectoral research, exclusive interviews with CEOs, opinions and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents a new undertaking by Direction Business Network, complementing its effort to support business in our country through the business portal businessnews.gr, the annual edition “The Strongest Greek Companies” and the “Protagonists of the Greek Economy” awards.

 

For more information, please contact Direction Business Network, Panagiota Georgiadi at 210 7712400 (223) georgiadi@direction.gr

The first edition of FLEET BUSINESS is in circulation

The 1st edition of FLEET BUSINESS is in circulation, the magazine that records the beat in the corporate vehicles and mobility sector, both in our country and in Europe. This edition is included in the new publishing venture of Direction Business Network, which comes to fill the information gap in the field of Fleet and Mobility Management

This project includes the electronic edition “Fleet News”, which has already circulated in 20 editions, covering market-related issues on a weekly basis, as well as the portal fleetnews.gr for the Fleet Management and Mobility market.

Addressed to executives in the Auto market, Leasing and Rental, Transports, and Mobility in general, as well as companies that possess corporate vehicles, offering up-to-date and prompt information on the latest trends and developments in Greece and internationally, current affairs, executive transfers, regulations, taxation, fleet management, technology etc.

Direction Business Network is supported in its new venture by the collaboration with Belgium-based Nexus Communications, the international leader in business-to-business communication within the corporate fleet management and mobility sectors.

In the first edition, the views of representatives of the market itself are presented with regard to its trajectory, the major trends that will prevail in the automotive industry and mobility up to 2030, as interpreted by its executives, as well as the trends that determine the future of vehicle leasing. In addition, issues related to telematics and fleet cards are included, lightweight industrial vehicles, new alternative fuels, as well as information on the EU auto market.

The 19+1 Protagonists of 2019 in Business News Magazine

The new 8th edition of the monthly business magazine is now in circulation.

The 19+1 companies which are expected to play a leading role this year, based on everything they did or launched in 2018, are presented in the new edition of Direction Business Network’s Business News Magazine, which is the main topic of the new edition -eighth in a series – of the monthly business magazine.

In addition, Chairman and Managing Director of Athenian Brewery, Alexandros Daniilidis, who is featured in the issue’s main interview, explains how the results of the collective work of executives are “reflected” in a company’s end product, while Philippos Zagorianakos, Vice President (SVP) for Central and Eastern Europe and Ireland of the LeasePlan group, speaks about his international duties as well as the margins for the growth of leasing in the Greek market. Austrian Ambassador Andrea Ikić-Böhm explains to Business News Magazine why Greece can develop into an attractive destination for investment, while a report by the magazine analyses how the official business organisations accepted the announcement to increase the minimum wage.

In addition, an in-depth review of the Greek private insurance market is presented in the magazine’s new edition, along with a detailed table of the 39 largest insurance companies in Greece according to the data collected and analysed by Direction Business Reports, while the detrimental effects of a drawn-out pre-election period, both for trade as well as the economy, are analysed by organizations and market executives, presenting to Business News all the information that will help the domestic market cope with this difficult period.

The richest American celebrities, according to Forbes, are presented in the magazine’s 8th edition, which deciphers the “secrets” of their success, while a study by IHS Markit demonstrates the need to immediately attract foreign investments. Finally, in the new edition, the business of the planet’s top soccer teams is laid out in detail, with dizzying revenue.

It should be reminded that Business News Magazine is sent to 5,000 senior executives and leaders of the 1,500 largest businesses in Greece and to those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentation of businesses, sectoral research, exclusive interviews with CEOs, opinions and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents a new undertaking by Direction Business Network, complementing its effort to support business in our country through the business portal businessnews.gr, the annual edition “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.

For more information, please contact Direction Business Network, Panagiota Georgiadi at 210 7712400 (223) georgiadi@direction.gr

The big winners of “50 Years PLAISIO – RetailBusiness Awards 2019”

With Metro/My market as the major protagonist, the 17th Awards ceremony was concluded for the competition “50 Years PLAISIO – RetailBusiness Awards 2019”, as the company was selected as Retailer of the Year, while its CEO Aristotelis Panteliadis, was honoured with the Retail Manager award. The great celebration of Retail Trade and Industry was held on Monday 18 February at the Athens Concert Hall, in the presence of more than 600 executives of the Retail, Industry, and Communications market, as well as representatives from the world of journalism. The hosts for the evening were journalist Dimitris Kampourakis and the athlete and presenter Dora Panteli.

Fully updated and following the trends and the needs of the market, the “50 Years PLAISIO – Retails Business Awards 2019” introduced in this year’s competition, for the first time, new award categories, both for retailers as well as suppliers, always true to their logic and philosophy that the awards must result through clear and completely transparent and merit-based procedures.

It should be mentioned that the winners, for yet another year, were selected following evaluation and voting by a wide-ranging evaluation committee, in which representatives from 19 institutional organisations and institutes of the Greek market participated (SEVT, IFES, ESVEP, NCHC, GRECA,HAA, the Franchise Association of Greece, HRBA, SEV, IELKA, European Communication Institute, Supply Chain Institute, IAB Hellas, SEPOA HMA, IPE, ECR Hellas, HIM and the Greek Marketing Academy), heads of data and research companies (GfK, IRI, Nielsen) and recognised representatives of academia, with KPMG constituting, this year also, being the competition’s audit body.

Suppliers of the Year, based on the survey that was carried out once again, exclusively for the magazine RetailBusiness and for Direction Business Network, by the Athens University of Economics, with Professors Giorgos Panigyrakis as scientific head, included Unilever Hellas (Non Food), Barba Stathis (Food & Drink), B/S/H (Appliances and Audiovisual Equipment) and Huwaei Hellas (Technology).

In addition, Honorary Awards were granted to Lidl Hellas for its successful 20 years in our country, to Plaisio for its 50-year anniversary of activity, and to AB Vassilopoulos for being present on the Greek market for 80 years. OPAP was honoured with the Rising Star award for developing the Play network, while REDS received the Retail Investment Award for its significant expansion at Smart Park.

 

The statements by the protagonists

“Today marks 17 years of a continued presence, which is clear proof on the one hand of the importance of the tradition, and on the other of the momentum of the market and its people”, mentioned the publisher of Direction Business network, Vangelis Papalios, in his welcome speech, adding that “our long-standing principle, moreover, and our sole objective from the very beginning was to support and honour Values and Excellency. This is the “secret” to success and, thanks to this logic it established itself, essentially from its very first steps, as the most important and distinguished tradition for Retail Trade and Industry in Greece, and one of the most important in Greek Business.”

On his part, Retail Manager Aristotelis Panteliadis, who is also the Managing Director of Metro/My market, selected Retailer of the Year, stated the following regarding the double award: “I am very happy about the two awards, because I believe that they pertain to our entire team and all the work we did and completed after a three-year plan to incorporate Veropoulos, which was crowned with success. We worked a great deal and very hard but, at the same time, it was a process that was exciting and interesting. We had planned a three-year course including all the stages. Now that this period has passed, I can say that we truly achieved everything we had planned. Of course, we must continue to better ourselves, and to meet the needs of consumers in the best possible way. We cannot stop improving, and this is what we will do. I hope that the most difficult part is behind us, and that we can be optimistic about the future. Nonetheless, better things won’t come on their own. We must work and strive towards this.”

Additionally, George Gerardos, Chairman and CEO of Plaisio Computers, which was the Title Sponsor of the competition, in his introductory greeting, referred to the 50-year landmark which the chain is celebrating this year, and set the tone for the future, stressing that “we have profited all 50 years. We profited during the recession and we had very good cashflow. What we are proud of is the fact that, during the entire duration of the recession, we did not reduce the salary of any employee. We are now entering 2019 with half a century of history, experience, and absolute trust. This is the heritage offered to us by our 50 years. We will therefore forget the recession and make new investments. A new generation of executives follows, the great team of 1,500 people we have, and to whom we owe our success. Thus we move forward to the next cycle of growth. We deserve it, as does Greek society.”

The Competition

The “50 Years PLAISIO – RetailBusiness Awards 2019” were organised by Direction Business Network and the magazine RetailBusiness, and were held, as they are every year, under the auspices of the Ministry of Finance and Development. They were organised in collaboration with the Hellenic Confederation of Commerce and Entrepreneurship (ESEE) and the Hellenic Retail Business Association (HRBA), while KPMG Sworn Auditors S.A., for the 14th year in a row, was the competition’s audit body, safeguarding the validity of the process.

Plaisio was the title sponsor, while OPAP was the Major Sponsor. AB Vassilopoulos was a sponsor in the categories “Supplier of the Year” Food & Drink and Non Food, and My Market was a sponsor for the categories Supplier’s CSR Campaign, Supplier’s Brand Campaign, and Supplier’s Social Media Campaign. Wind was the Telecoms Provider, and sponsors included Sklavenitis, Dimello, West Sales & Marketing Agency, EVIN Intzoglou, Zagori Natural Mineral Water, Screens Hellas and Tzortzis S.A., while Official Partners included Ogilvy, The Design Agency, ImagePro, Music4Media, flexbook, Future Μodels Management and Greek Wine Cellars. In addition, the competition was supported by Pressious Arvanitidis (Printing), Polichromo (Digital Printing) and Mass Courier (Courier Services) Web communications sponsors included Advertising.grBusinessNews.gr and Euro2day.gr, while the television communications sponsor was SBC.

 

*A detailed table follows which includes all the winners.

VOTED PRODUCT OF THE YEAR GREECE 2019: The market’s most innovative products received awards

Products that stand out for their innovation received awards on Monday, 11 February, at the Awards Ceremony of the internationally acclaimed and distinguished tradition “Voted Product of the Year” whose representation has been undertaken by Direction Business Network since 2018.

In the first competition of the tradition’s new era in Greece, products from 19 different categories managed to stand out and will be able to bear the logo “Voted Product of the Year 2019”. The awards were distributed in the packed Banquet Hall of the Athens Concert Hall, with business executives, representatives of institutional organisations, journalists, and members of the academic community honouring the important evening through their attendance.

In detail, the following were named “Voted Product of the Year”: Tsakiris Cooked by Coca-Cola 3E (Chips) Duck® Fresh Discs by SC Johnson Hellas (Toilet Bowl Cleaner), Chrysi Zymi Pizza in 3 Flavours by Barba Stathis (Frozen Pizza), Nescafé Gold by Nestlé Hellas (Instant Coffee), Allatini Goodness In Me by Elbisco (Cereal Cookies), Fuzetea by Coca-Cola Hellas (Iced Tea), Pampers Pants by Procter & Gamble Hellas (Children’s Diapers – Underpants), Pedigree Dentastix Daily Oral Care by Mars Hellas (Pet Care), Bionol Outdoor by Rolco VIANIL (Multipurpose Cleansers), Uncle Ben’s Ready to Heat Rice by Mars Hellas (Ready to Heat Rice), Everyday Ultra Plus Sensitive with Cotton by Mega Personal Hygiene Products (Sensitive Pads), Green Cola & Family by Green Cola Hellas (Stevia Soft Drinks with Flavors), Optimum by Media Strom (Mattresses), Vodafone TV by Vodafone Hellas (Subscription IPTV), Zewa Deluxe by Essity Hellas (Tissue – Toilet Paper), v-Banking by Eurobank (E-banking for Business), bleep by Alpha Bank (Pre-paid Credit Card), Fairy Ultra by Procter & Gamble Hellas (Dish Liquid) and Rol Black by Rolco VIANIL (Washing Machine Liquid). You can see them here: https://www.productoftheyear.gr/nikites-2019/

The products that participated were initially evaluated by the Specialist Audit Committee, which was composed of professionals from the field of commerce, specialists from fields such as marketing and mass media, as well as representatives of business and institutional organisations, in order to ensure that the criteria of innovation are met. Those selected were included in a large consumer survey that was conducted electronically by IRI, and in which 2,600 men and women participated, between the ages of 18-65.

Phillippe Gelder, President & CEO of Voted Product of the Year Worldwide, attended the Awards Ceremony, who stated, inter alia: “I am very pleased and proud to be here this evening for the first Awards Ceremony organised by Direction Business Network in Greece. Pleased because after several years of absence and difficulties, we return to this market which is worthy of recognition for its innovative products. Proud because, in Vangelis and Konstantinos Papalios, we have found the suitable partners, to place our concept as the top award that results from a vote by consumers which helps to recognise the innovation of brands and bolster their sales.”

On his part, Evangelos Papalios, Publisher-Director of Direction Business Network, mentioned that in this first competition in the new age of the tradition, important steps were taken towards its strengthening in our country. “The common goal was for it to acquire the splendour and value it deserves in the Greek market, and I believe that we have already begun to achieve this. This year’s maiden competition constitutes our “pilot.” We now have a complete and clear picture of everything we must strengthen, as well as everything we must maintain. I feel that already, starting from the next competition, we will have taken even further steps towards our goal”, he stated, while adding that the innovative products that stood out in this year’s competition, which will bear the logo “Voted Product of the Year 2019” are the best proof that “despite the difficult circumstances and the adverse economic situation of recent years, healthy forces still exist in the Greek market. There are businesses that invest in innovation, driving the categories in which they are active towards growth”.

Voted Product of the Year is the largest and most important awards tradition internationally which is related to the innovation of consumer products and services, with awards being granted following a vote by the consuming public. It began in France in 1987 and is now organised in more than 45 countries around the world, with the same purpose: to showcase new innovative products on the market and to award companies that create them, for their investment and faith in innovation.

 

For more information, interested parties can contact:

Direction Business Network: Annita Kremli, Account Manager, Voted Product of the Year, tel: 210 77 12 400.

18 February is the celebration of retail trade

On Monday, 18 February, the great celebration of retail trade and industry was held at the Athens Concert Hall, the Awards Ceremony “50 Years PLAISIO – Retails Business Awards 2019”, organised for the 17th year in a row by Direction and the magazine RetailBusiness.

RETAILBUSINESS AWARDS, the distinguished tradition in the field, just like every year, falls under the auspices of the Ministry of Finance & Development and are carried out in cooperation with Hellenic Retail Business Association (HRBA) and the Hellenic Confederation of Commerce and Entrepreneurship (ESEE).

Plaisio is the title sponsor, while OPAP is the Major Sponsor. AB Vassilopoulos is a sponsor in the categories “Supplier of the Year” Food & Drink and Non Food, and My Market is a sponsor for the categories Supplier’s CSR Campaign, Supplier’s Brand Campaign, and Supplier’s Social Media Campaign. Wind is the Telecoms Provider, and sponsors include Sklavenitis, Dimello, West, Evin Intzoglou, Zagori, and Screens Hellas. Official Partners include Ogilvy, The Design Agency, ImagePro, Music4Media, flexbook, and Future Models Management.

In addition, the organization is supported by Pressious Arvanitidis (Printing), Polichromo (Digital Printing) and Mass Courier (Courier Services). KPMG is the audit body for yet another year, while it is reminded that the Evaluation Committee is comprised of representatives of the market’s most important organisations (Supply Chain Institute, SEV, ΗΑΑ, IFES, ESVEP, HIM, NCHC, HRBA, IELKA, IAB Hellas, SEVT, HMA, IPE, SEPOA, ECR Hellas, ECI, GMA, GRECA, the Franchise Association of Greece, market research companies (GFK, IRI, Nielsen) and academic institutions.

The 21st edition of adbook is in circulation

This year, Direction Business Network’s adbook scores a “Black Jack,” as the 21st edition of the definitive Guide for the Marketing and Communications market is just out in circulation.

For yet another year, the edition represents a “trump card” for the domestic market, which includes information for all companies in the field of communications, the most important advertisers, and all Mass Media.

In addition, this year’s edition includes statistics on advertising expenditure as well as financial data for the various categories of the communications market, as these have been recorded in the most recent company balance sheets.

Adbook entered the Greek market in 1994 and is in circulation in printed form, laying out, in functional units, all the information and data on the companies and professionals of the sectors it presents.

The edition aims to become a useful tool for everybody in the field, as well as for those with an indirect interest or those active in its peripheral market.

New edition of Business News Magazine

Aliki Perroti reminds everyone of the value of Giving during the in-depth interview that she granted to Direction Business Network’s Business News Magazine, which is the main topic of the new edition – seventh in a series – of the monthly business magazine. This emblematic Greek woman speaks about the milestones in her life, which seems to be straight out of a fairy tale, and she explains how the love for her country is always an incentive for her as regards the numerous and significant charitable actions she has realised, among which the large donations to the Konstantopoulio Hospital in Athens and the American Farm School in Thessaloniki stand out. The interview is also accompanied by photographs from the Aliki Perroti’s private archive.

Additionally, Business News Magazine, in its new edition, presents Mohed Altrad, owner of the Altrad Group, who was in our country recently for the presentation of his book. Mohed Altrad, who is a multimillionaire, is one of the most influential entrepreneurs in the world today. But 70 years ago, in 1948, he was born in a Bedouin tent in the desert. At seven years old, having lost his mother, abandoned by his father, but thirsting for learning and knowledge, daily walked many kilometres barefoot in order to go to school. Finally, with determination, he managed to reach Montpellier, to study engineering, thanks to a scholarship offered by the Syrian government, and this was the starting point for the poor boy born in the desert, who managed to become one of the planet’s richest people. “One can start from the bottom and reach great heights if one believes in it,” he says, while mentioning that “life is by definition short, and we are able to remain on this earth for a limited period of time. In order to take advantage of this in the best possible way, we must do good things for ourselves, as well as for others.”

Also, Business News Magazine, in its seventh edition, presents the financial information of the Greek Market’s leading industrialists, while it showcases the 10 CEOs who stood out in 2018. It highlights the businesses that insist on investing in Greece, even during the period of economic crisis, while it analyses the issue of medical marijuana and the benefits that commencement of its cultivation can have for the domestic economy following recent initial loans. In addition, just like in every edition, it features topics on the start-up ecosystem, business development in Greece and abroad, the labour market, management and marketing.

It should be reminded that Business News Magazine is sent to 5,000 senior executives and leaders of the 1,500 largest businesses in Greece and to those who are actively interested in the developments and trends of the modern business world within and outside Greek borders. It includes presentations of businesses, sectoral research, exclusive interviews with CEOs, opinions and news reports, as well as retrospectives of historic Greek businesses, covering a wide range of domestic and international entrepreneurship.

Guided by the belief that only healthy entrepreneurship can serve as a catalyst for Growth, Business News Magazine represents a new undertaking by Direction Business Network, complementing its effort to support business in our country through the business portal businessnews.gr, the annual edition “The Strongest of the Greek Economy” and the “Protagonists of the Greek Economy” awards.

For more information, please contact Direction Business Network, Panagiota Georgiadi at 210 7712400 (223) georgiadi@direction.gr